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Educational Attractions: NASA’s Kennedy Space Centre Embarks on New Journey to Educate and Inspire Tomorrow’s Explorers


Country’s Most Visited Space Complex Taps Long-Time NASA Partner BRC Imagination Arts to Create New Visitor Attractions That Inspire Today’s Youth to Become Part of the Space Program

With the 40th anniversary of mankind’s first steps on the moon just days away, BRC Imagination Arts celebrates the re-opening of the Lunar Theater at Kennedy Space Center’s Apollo/Saturn V Center. The revitalized theater and presentation, originally produced by BRC during the company’s creation of the Apollo/Saturn V Center more than a decade ago, is designed to educate a new generation of visitors by immersing them in powerful experience of the history and future of the space program.
The re-opening of the Lunar Theater marks the completion of the first of several new projects that experience design firm BRC Imagination Arts has been spearheading for Kennedy Space Center, including the creation of a brand new visitor attraction centered on the future of the U.S. space program with Ares, as well as a complete revision to the complex’s master plan. Each project is part of a significant effort to inspire today’s youths to get involved in the next twenty years of space exploration.
“Grandparents across the U.S. – and even around the globe – remember how Sputnik and the first walk on the moon changed the world, but forty years later an entirely new generation only experiences it as a history lesson. With space exploration poised to dramatically move to a new level with the Constellation program, we need to continue educating young people on past success, but more importantly, we need to engage and inspire them to participate in future accomplishments. The new attractions at Kennedy Space Center are designed to do just that, ” said Matthew Solari, Director of Education Development for BRC.
In addition to Apollo/Saturn V Center, BRC also created Shuttle Launch Experience, one of the most popular attractions at the Kennedy Space Center, where visitors experience the sights, sounds, and G-forces of a real Space Shuttle Launch. Other NASA-related projects include the design and production of Space Center Houston, the United States Space & Rocket Center, seven other projects at Kennedy Space Center, Jet Propulsion Lab and Deutsche Aerospace. Additionally, Bob Rogers, founder of BRC, is the only experience designer in the world to receive the prestigious NASA Public Service Medal, an honor he earned for his work in developing NASA’s master plan for the exploration of Mars, and for contributions to the public understanding of NASA and space exploration. Rogers is also a Committee Member of MEPAG, NASA’s community-based forum for planning and prioritizing Mars exploration activities for the next several decades.

Founded in 1981, BRC Imagination Arts is the leader in the design, creation, and production of innovative and immersive educational, entertainment, and brand experiences. BRC projects have consistently exceeded the expectations of clients and visitors, and have a proven track record of economic sustainability and the industry’s best record for on time, on budget performance. BRC clients include Abraham Lincoln Presidential Museum, Adler Planetarium, Arizona Science Center, the Museum of Science and Industry, NASA, and the National Health Museum. With offices in California, China, The Netherlands, and the United Kingdom, BRC has been honored with over 250 international awards for creative excellence including two Academy Award nominations, and 15 THEA Awards for Outstanding Achievement in themed entertainment. The company is currently engaged in major projects in the United States, Asia, Europe, and the Middle East. For more information, visit

See also:
Themed Entertainment : BRC Imagination Arts Congratulates Heineken on the Grand Opening of the New Heineken Experience 
TEA Recognizes BRC Imagination Arts’ Projects, Executives
3D/4D Theatre: Harkness Screens Provides Out Of This World Images for Shuttle Launch Experience
Kennedy Space Center Visitor Complex Receives Prestigious Thea Award
We Can Just Leave Right Now … Theming, Presidential Libraries and Space Shuttles

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