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Games specialist HB Leisure appoints new Managing Director


HB Leisure Ltd., the North Wales based specialist in the skill games and coin-operated amusements business, has appointed a new Managing Director.
Alex Sparks joins HB Leisure (HBL) from the retail industry in which he spent 10 years with the Virgin Group and 15 years with Blockbuster Entertainment, where he was Managing Director for the UK for seven years and in addition had responsibility for the company’s 200 store Gamestation division.

At HBL, Sparks’ role will involve managing the company on a day to day basis and working alongside Executive Chairman Tim Batstone to shape expansion plans for the future, in addition to helping to build on existing relationships.

Commenting on the appointment, Tim Batstone said: “Alex’s experience will be a huge asset to HBL as we grow the business over the coming years and I am delighted to welcome him to the team. We have great ambitions for the future and exciting plans to develop HBL further, both within the UK and overseas, which will complement our existing operations and interests. Alex will play a key role is these developments alongside myself and the rest of the senior management team and will provide significant input into the strategies we put in place to grow the company.” 

 "I am very pleased to be joining the team at HB Leisure, ” noted Sparks, “and am looking forward to working with the team to develop the company further. HB Leisure is a great business in a dynamic industry with tremendous prospects for the future and I am delighted to be taking up my new role at such an exciting time."

HBL specialises in the supply and operation of skill and midway style games, coin-operated amusement games, amusement centres and pay to play activities. Operating internationally, the company currently works in over 30 locations in the UK, mainland Europe and the Middle East, where it also operates a regional office. It has established many long-standing partnerships with some of the most well-known and successful theme parks and visitor attractions in these areas and manages all aspects of games operations, including staffing, equipment and buildings.

For more information please contact:

Julie Rogerson, HB Leisure Ltd., 82 Mostyn Street, Llandudno, North Wales, UK, LL30 2SB.

Tel. +44 (0) 1492 870700. Email:

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