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Great Wolf Resorts and Pampers Splashers Getting Along Swimmingly

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In what could easily be described as a match made in heaven, or perhaps more accurately a match made in the waterpark, Great Wolf Resorts, Inc.(R) (NASDAQ: WOLF), North America’s largest family of indoor waterpark resorts, announced that Pampers(R), and its swim-care brand Splashers(R) swim diaper will be its official baby care partner.

Pampers Splashers swim diapers will sponsor the Cub Paw(TM) Pool zero-depth pool and play attraction at the 10 Great Wolf Lodge(R) brand resorts around the country, and its Blue Harbor Resort(TM) in Sheboygan, Wis. Parents will reap the rewards too, with an exclusive $25 per night discount offer applied to their stay during redemption dates in 2009 when they mention the offer at time of reservation and present a Splashers swim diaper proof of purchase or product package upon check-in. Offer details can be found online at greatwolf.com/splashers.

This partnership also gives Splashers swim diapers top billing as the sponsor of the Great Wolf Lodge duck races, held monthly and on holidays at participating resorts. This popular brand of swim diapers will have a retail presence as well, with the product being sold at stores within the resorts.

"We love doing everything we can to be the family-friendliest waterpark resorts around, and it begins with making sure the experience is delightful for the youngest of our guests, " said Valerie McGee, Vice President of Merchandising for Great Wolf Resorts. "Partnering with Splashers lets visitors to our waterparks know we understand families and what they need to make their stay with us the best it can be."

Pampers Splashers Swim Diapers are designed for babies and toddlers ages six to 48 months and specifically developed for use in the water. The swim diapers are snug-fitting and won’t swell in the water like regular diapers, helping to ensure that babies are protected and comfortable. With tear-away sides and double leg cuffs for convenience and comfort, Splashers swim diapers are perfect for the pool or beach. For more product information, visit pampers.com/Splashers.

"When we created Pampers Splashers, our ultimate goal was to make sure babies and toddlers have a fun and safe experience in the water, " said Jodi Allen, North American Vice President of Pampers. "As Great Wolf Resorts are ultimate destinations for family swim-time fun, they are an ideal partner for Pampers Splashers. Now when families buy our swim pants, an important part of water safety, they can instantly take advantage of the waterpark’s discounts, fun and excitement."

The agreement was developed through the efforts of The Kempton Group (TKG), a Cincinnati, Ohio-based firm that represents Great Wolf Resorts in its corporate partnerships and strategic alliances.

Other well-known brand products available at Great Wolf Resorts include Starbucks, Pizza Hut, Pepsi, Aquafina, Little Tikes, Nestle USA, Bank of America and Enterprise Rent-A-Car.

Information on Great Wolf Resorts’ properties may be found online at greatwolf.com.

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc.(R) (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge(R) and Blue Harbor Resort(TM) brands. Great Wolf Resorts is a fully integrated resort company and owns and/or manages Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; and Grand Mound, Wash.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis. A Great Wolf Lodge currently is under construction in Concord, N.C.

The company’s resorts are family-oriented destination facilities that generally feature 300 – 400 rooms and a large indoor entertainment area measuring 40, 000 – 100, 000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. Additional information may be found on the company’s Web site at greatwolf.com.

About Pampers(R)

Pampers is a trademark of Procter & Gamble (NYSE:PG) and the company’s largest global brand and is the world’s top-selling diaper brand. Our business is inspired by babies and toddlers, created by Pampers. For more information on Pampers and the Pampers Parenting Institute, visit pampers.com.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R), Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Pringles(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R), Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella, Gillette(R), and Braun. The P&G community consists of over 135, 000 employees working in over 80 countries worldwide. Please visit pg.com for the latest news and in-depth information about P&G and its brands.

Steve Shattuck, Great Wolf Resorts, Inc. 608.661.4731 or sshattuck@greatwolf.com or 
Tricia Higgins, Procter & Gamble Baby Care 513-945-0451 or higgins.mp@pg.com

See also:
Waterparks : Great Wolf Lodge receives Canada’s Top New Business of the Year award
Great Wolf Resorts Announces New CEO 
Great Wolf Resorts Reports Third Quarter 2008 Results

 

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