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Herschend Family Entertainment and Jerry Henry & Associates Join to Launch New Research Company

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Related: Nickelodeon, Herschend execs to speak on branding, themed environments & architecture

Herschend Family Entertainment (HFE), the nation’s largest family-owned theme park corporation, and Jerry Henry & Associates, a research consulting firm, have developed a strategic partnership to launch a new company called H2R Market Research. The new corporation provides full-service research services in the travel and tourism, leisure, healthcare, and retail service sectors among others. 

Led by Jerry Henry, a research industry veteran with more than 25 years of experience and a frequent guest speaker at regional and national travel industry conferences, H2R offers a full range of analytical services using customized methodologies including online surveys, telephone interviews, mail surveys, intercept/personal surveys, in-depth interviews and focus groups.

"Now with our expanded expertise and capabilities, including an in-house, U.S.-based call center, we can provide clients with even more dynamic high-touch, high-tech research solutions, " said Henry, president of the new company. "Our current and new clients will benefit as we provide a comprehensive approach to research insight, continuously striving to find better ways for them to learn more about their customers and grow their business."

"Jerry has always maintained a hands-on and practical approach to research. His team is skilled at analyzing and interpreting data so it is easily understood and helps move business forward, " said Rick Baker, senior vice president of marketing, HFE. "This new partnership strengthens his group’s capabilities and provides customers with economies of scale. You get world-class research insight at real-world costs while maintaining a personal touch."

H2R offers a diversity of services including quantitative analysis, questionnaire development, data collection, focus group moderation, research training/education and general marketing research counsel.

H2R Market Research specializes in innovative business insight for a variety of clients. Based in Missouri, the company offers a broad portfolio of services using varying methodologies including online surveys, telephone interviews, mail surveys, intercept/personal surveys, in-depth interviews and focus groups. Led by hands-on professionals who share more than 50 years of collective experience, the company offers smart, strategic and affordable research solutions. Information: www.h2rmarketresearch.com.

Herschend Family Entertainment, the nation’s largest family-owned theme park corporation, owns, operates or partners in 26 entertainment, tourism and hospitality properties in 10 states. Information: www.hfecorp.com.
 

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