Skip to main content

IAAPA Announces Attractions Industry’s Best of the Best

News

Brass Ring Awards Winners for Excellence Presented at IAAPA Attractions Expo 2011

In the amusement park and attractions industry, taking home the coveted Brass Ring Award presented by the International Association of Amusement Parks and Attractions (IAAPA), is as good as gold. This afternoon laughter, cheers, and applause, filled the Peabody Orlando Windermere ballroom for the prestigious international awards ceremony. Hundreds of finalists from amusement parks, waterparks, zoos, aquariums, museums, and family entertainment centers around the world packed the audience to hear the 2011 Brass Ring Award winners announced. The top honors are given to companies and individuals for excellence in: marketing, live entertainment, human resources, retail, family entertainment centers, new product development, and trade show exhibits at IAAPA Attractions Expo. More than 600 entries were submitted for this year’s competition.

The tradition of the brass ring in the attractions industry dates back to the carousels of the late 1800s when rings were suspended above riders; low enough to reach, but high enough to pose a challenge. Most rings were made of iron, so grabbing the brass ring was the rare and cherished prize. Skilled riders who grabbed a brass ring earned a second ride on the carousel. Today, the term ‘brass ring’ is synonymous with high achievement in the attractions industry.

The 2011 IAAPA Brass Ring Award winners are:

MARKETING EXCELLENCE

*Some marketing awards are divided into the following class distinctions:

Class 1: Family Entertainment Centers (FECs) and attractions with annual attendance less than 250, 000
 Class 2: Zoos and aquariums
 Class 3: Amusement parks and attractions—including waterparks—with annual attendance of 250, 001-1 million
 Class 4: Amusement parks and attractions—including waterparks—with annual attendance of more than 1 million

 Television Commercial

Class 1: Selvatica, Cancun, Mexico; www.selvatica.com.mx 
Class 2: Detroit Zoological Society, Royal Oak, Michigan, United States; www.detroitzoo.org
Class 3: Pacific National Exhibition, Vancouver, British Columbia, Canada; www.pne.ca
Class 4: Nickelodeon Universe, Bloomington, Minnesota; www.nickelodeonuniverse.com 

 Radio Commercial

 Class 1: Quassy Amusement Park, Middlebury, Connecticut, United States; http://quassy.com
Class 2: Minnesota Zoo, Apple Valley, Minnesota, United States; www.mnzoo.org
Class 3: Wet ‘n Wild- Emerald Pointe, Greensboro, North Carolina, United States; www.emeraldpointe.com   
 Class 4: Liseberg, Gothenburg, Sweden; www.liseberg.com

Print Advertising

Class 1: White Water, Branson, Missouri, United States; www.bransonwhitewater.com
Class 2: Minnesota Zoo, Apple Valley, Minnesota, United States; www.mnzoo.org  
 Class 3: Evergreen Wings and Waves, McMinnville, Oregon, United States; www.evergreenmuseum.org/waterpark  
 Class 4: Blackpool Pleasure Beach, Blackpool, Lancashire, United Kingdom; www.blackpoolpleasurebeach.com  

Outdoor Advertising

The Florida Aquarium, Tampa, Florida; www.flaquarium.org

Integrated Marketing

 Kidzania de México SA de CV, México City, México; www.kidzania.com

Digital Marketing

 Luna Park Sydney, Milsons Point, Australia; www.lunaparksydney.com

LIVE ENTERTAINMENT EXCELLENCE

Heartbeat Award

The Heartbeat Award recognizes the show that demonstrates superior overall ability in reaching the hearts of its audience.
 Tala Takenya & The Legend of the Holy Forest, Fort Fun Abenteurland, Campagnie des Alpes; www.fortfun.de

Spirit Award

The Spirit Award recognizes IAAPA members committed to excellence in training and professional development in the area of entertainment.
Kristine Morgan, Busch Gardens Tampa, Tampa, Florida; www.buschgardens.com/bgt   

 Atmosphere/Street Show
“The Gem Tones, ” Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com  

 Edutainment
“Mad Marty, ” Legoland California, Carlsbad, California, United States; www.california.legoland.com 

Female Performer
Lindsay Karchawer, Hersheypark, Hershey, Pennsylvania, United States; www.hersheypark.com 

 Male Performer
Law Ho Tim, Ocean Park, Hong Kong, China; www.oceanpark.com.hk 

 Sports Show
“African Acrobats of Kenya, ” Fantawild, Orlando, Florida, United States; www.fantawild.com

Production Less Than $25, 000
“The Enchanted Treasure, ” Legoland California, Carlsbad, California, United States; www.california.legoland.com 

 Production $25, 000-$50, 000
“Dr. Fright’s CarnEvil, ” Six Flags Over Georgia, Austell, Georgia, United States; www.sixflags.com/overGeorgia

Production $50, 000-$100, 000
“Vintervirvlar” Liseberg, Gothenburg, Sweden; www.liseberg.com 

Production $100, 000-$200, 000
“The Majesty of Christmas, ” Six Flags Fiesta Texas, San Antonio, Texas, United States; www.sixflags.com/fiestaTexas 

 Production $200, 000-$400, 000
“Cirque Dreams Jungle Fantasy, ” Busch Gardens Tampa, Tampa, Florida, United States; www.buschgardens.com/bgt 

Production $400, 000-$700, 000
“Sha-Kon-O-Hey! Land of Blue Smoke, ” Dollywood, Pigeon Forge, Tennessee, United States; www.dollywood.com

Production $700, 000-$1 Million
“Rockstars- The Battle, ” Walibi Rhone-Alpes, Les Avenieres, France; www.walibi.com 

 Production $1 Million-plus
“The Magic, the Memories, and You!” Walt Disney World / Disneyland ; www.disney.com 

 HUMAN RESOURCES EXCELLENCE

 Innovative Training Program (More Than 1 Million in Attendance)
Europa-Park GmbH & Co., Rust, Germany; Europa-Park GmbH & Co., Rust, Germany; www.europapark.de/lang-en

Innovative Training Program (Less Than 1 Million in Attendance)
Farah Leisure Excellence Academy, Abu Dhabi, United Arab Emirates; www.farahleisure.com/eng  

Reward and Recognition Program (More Than 1 Million Annual Attendance)
Whiting’s Foods, Santa Cruz Beach Boardwalk, Santa Cruz, California, United States; www.beachboardwalk.com 

 Reward and Recognition Program (Less Than 1 Million Annual Attendance)
Happylon, Saint-Petersburg, Russia; www.happylon.com 

 RETAIL EXCELLENCE

 Hard Good (Over 1 Million Annual Attendance)
 Xcaret, Cancún, México; www.xcaret.com

Hard Good (Under 1 Million Annual Attendance)
 Luna Park Sydney, Milsons Point, Australia; www.lunaparksydney.com

Soft Good (Over 1 Million Annual Attendance)
 Millions of Memories/Santa Cruz Beach Boardwalk, Santa Cruz, California, United States; www.beachboardwalk.com

Soft Good (Under 1 Million Annual Attendance)
 The London Dungeon, London, United Kingdom; www.the-dungeons.co.uk

Visual Display
Sea Life, Poole Dorset, United Kingdom; www.visitsealife.com

Judge’s Choice
&Beachfront Waterpark, Wildwood, New Jersey, United States; www.moreyspiers.com

TOP FAMILY ENTERTAINMENT CENTER (FEC)

North America
The Funplex Mount Laurel, Mount Laurel, NJ, USA; www.funplexmountlaurel.com 

 International
 Infunity, Freeze Club & Bowl Room, Hawalli, Kuwait; www.funat360.com

The Following are announced at the show:

BEST NEW PRODUCT

 Impact Award

The Impact Award recognizes the company for its product’s lasting impact in the industry.
 Empex Watertoys, Uxbridge, Ontario, Canada www.watertoys.com 

 Major Theme/Amusement Park Ride/Attraction
 Rocky Mountain Construction Group, Hayden, Idaho, USA; www.rockymtnconstruction.com

Kiddie Ride/Attraction
 Spectrum Sports International, Hyde Park, Utah, USA; www.spectrumsports.com

Waterpark Ride/Attraction
 Empex Watertoys, Uxbridge, Ontario, Canada www.watertoys.com 

 Family Entertainment Center Ride/Attraction
Art Attack, Edmonton, Alberta, Canada; www.artattackfx.com

Coin-Operated Kiddie Ride
 Falgas Industries Castelló d’Empúries (Girona), Spain; www.falgas.com 

 Technology Applied to Amusement
 accesso, LLC, Lake Mary, Florida, USA; www.accesso.com

Coin-Operated Arcade and Redemption Equipment
 Laser Star Amusements, Inc., Davie, Florida, USA; www.lasershootinggalleries.com

Services/Equipment and Supplies
 Darklight: Precision Lighting System, Santa Clarita, California, USA; www.darklightsystem.com

Games and Merchandise
Bob’s Space Racers, Inc., Daytona Beach, Florida, USA; www.bobsspaceracers.com 

 Food Services
State Fair Mini Donuts, Inc., Minnetonka, Minnesota, USA; www.statefairminidonuts.com 

 Show Production & Entertainment/Displays
 Jack Rouse Associates, Cincinnati, Ohio, USA; www.jackrouse.com

BEST EXHIBIT AT IAAPA ATTRACTIONS EXPO 2011

 IMAGE AWARD

 The Image Award is given for most attractive trade show booth at IAAPA Attractions Expo.

Winner:

Whitewater West Industries Ltd., Richmond, British Columbia, Canada; www.whitewaterwest.com
100 – 200 square feet

 Action Innovators, Heemstede, The Netherlands; www.actioninnovators.com
300 – 500 square feet

 American Locker Security Systems, Inc., Coppell, Texas, USA; www.americanlocker.com
600 – 1, 000 square feet

 Theming and Animatronics Industries S.A., Madrid, Spain; www.taaindustries.com
1, 001+ square feet

 Bob’s Space Racers, Inc., Daytona Beach, Florida, USA; www.bobsspaceracers.com

The IAAPA Brass Ring Awards are presented annually during IAAPA Attractions Expo, the largest worldwide gathering of amusement park and attractions industry professionals. The conference and trade show is produced by the International Association of Amusement Parks and Attractions (IAAPA). The Silver sponsor for this year’s event is OmniTicket Network/ Best Union Company Spa, and supporting organizations are Matt Davenport Productions, Inc., RWS and Associates Entertainment, Inc., and Heartbeat Productions, Inc.

About IAAPA Attractions Expo 2011

IAAPA Attractions Expo 2011 is the largest conference and trade show in the world for the attractions industry. With its theme “The Force Behind the Attractions, ” the show will take place in Orlando, Florida, and draw 25, 000 industry professionals from 100 countries to the Orange County Convention Center from Monday, Nov. 14, through Friday, Nov. 18. The trade show floor will be open Tuesday, Nov. 15, through Friday, Nov. 18. IAAPA Attractions Expo 2011 offers a full week of business opportunities and educational experiences, and features new ideas, products, and events. Some new opportunities include: a Lunch and Learn with Pat Koch, Holiday World & Splashin’ Safari director of values; the Mobile Application Education Symposium; and behind-the-scenes tours of Legoland Florida, “Star Tours” at Disney’s Hollywood Studios, and “Cheetah Hunt” and “Cheetah Run” at Busch Gardens Tampa. More information is available at www.IAAPA.org/IAAPAAttractionsExpo.

About IAAPA

 IAAPA is the premier trade association for the attractions industry worldwide. Founded in 1918, IAAPA is the largest international trade association for permanently situated amusement facilities and attractions, and is dedicated to the preservation and prosperity of the attractions industry. The association’s global headquarters is in Alexandria, Virginia, United States and it maintains regional offices in Brussels, Mexico City, and Hong Kong. www.IAAPA.org

 

 

More from this author

Your web browser is out of date. Update your browser for more security, speed and the best experience on this site.

Find out how to update