Integrative Logic, a full-service, integrated database-marketing service provider based in Atlanta, has announced a marketing and business relationship with Herschend Family Entertainment (HFE), a theme park management company that owns, operates or partners in 20 properties in nine states. Using business intelligence expertise and proprietary methodologies, Integrative Logic will leverage customer data to develop a tactical plan that drives relationship marketing for HFE.
“Integrative Logic will work directly with the HFE team to drive strategic, objective thinking and economic insight across multiple properties to improve decision making and optimize results from integrated marketing solutions, ” said John Gardner, president of Integrative Logic. “I am excited about utilizing our data-driven analytical approach to support the development of high level, multi-channel customer communications that are aligned with Herschend’s brand positioning, drive desired customer behavior and increase customer life-time value.”
A world leader in theme park ownership and management, Herschend Family Entertainment’s award-winning properties include Silver Dollar City in Branson, MO and Dollywood in Pigeon Forge, TN. In Georgia, Herschend Family Entertainment owns Wild Adventures theme park in Valdosta and operates Atlanta’s Stone Mountain Park in conjunction with the state of Georgia.
“Our goal at Herschend Family Entertainment is to create memories worth repeating. Our partnership with Integrative Logic will enable us to use the latest in technology to communicate individually with our guests resulting in long-term emotional connections, ” said Bryan Hardman, Herschend Family Entertainment manager for CRM.
About Integrative Logic
Integrative Logic is an award-winning data-driven marketing group that helps drive new and repeat business by modifying customer behavior through multi-channel marketing programs. Based in Atlanta, Integrative Logic integrates the use of data analytics with cutting-edge technology and top-notch creative expertise to increase sales and brand loyalty. Integrative Logic has proven to be an innovative partner for clients across retail, travel and hospitality, pharmaceutical and financial services sectors. Client partners include: Belk, BioGuard, Cetaphil, Differin, Galderma, Goody’s Family Clothing, Hertz, Lane Bryant, Marriott and Renaissance Caribbean and Mexico Resorts and Hotels, New South Federal Savings Bank, The Bon-Ton Stores, Inc., The Sky Lodge and UmbrellaBank.com. For more information contact Hunter Shepherd at 678.638.2615 or visit www.integrativelogic.com.
About Herschend Family Entertainment
Herschend Family Entertainment (www.hfecorp.com) is a themed family entertainment company that owns, partners or operates 20 properties and attractions in nine states. Properties include Silver Dollar City and Celebration City theme parks, White Water water park, and the Showboat Branson Belle, all located in Branson, Missouri. Additionally, HFE is an operating partner with entertainment legend Dolly Parton in the Dollywood Company, which owns the Dollywood theme park and Dollywood’s Splash Country water park in Pigeon Forge, Tennessee. The Dollywood Company also is the largest shareholder in Dolly Parton’s Dixie Stampede dinner attractions located in Branson, Pigeon Forge, and Myrtle Beach. In Georgia, HFE owns Wild Adventures theme park in Valdosta and operates Atlanta’s Stone Mountain Park in conjunction with the State of Georgia. Other properties within the HFE portfolio include the Newport Aquarium (Newport, KY), Adventure Aquarium (Camden, NJ) and Ride the Ducks amphibious tours in Branson, Baltimore, Philadelphia and Atlanta.
For Integrative Logic
Suzanne Brownlow, 404-229-7887