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Q-credits promises guests a future free from standing in queue lines; park operators improve visitor experience and boost revenues
Lo-Q plc, the leading supplier of virtual queuing systems to theme parks, launched Q-credits at the IAAPA Attractions Expo 2010 in Orlando, Florida on booth 3002. Created initially for water parks, Lo-Q’s innovative new product is lightweight and fully waterproof and allows all of the park patrons to enjoy the slides and attractions free of long queue-lines. The device has a cashless function which means guests do not need to carry money or credit cards around with them, making it totally secure and convenient. Q-credits has been tested at Aquopolis, one of the largest water parks in Spain, where visitors were invited to try out the new product for the last week of the 2010 season.
Q-credits is simple to use. Guests wear a lightweight, waterproof wristband that starts to clock up credits the minute they enter the waterpark. The wristband clearly displays the number of credits. Guests compare this with the number of credits required for each ride, then choose their ride and enjoy the whole experience without a long queue. Meanwhile, visitors are free to spend their time as they choose, relaxing with friends and family in the park grounds, having lunch or enjoying an ice-cream while their credits build up. Furthermore, Q-credits offers a range of premium services such as top-ups and special ‘gold card’ options that can be sold to fast-track guests onto the most popular rides.
Leonard Sim, Founding Director of Lo-Q commented, “When you consider that the average family of four could pay well over $100 for a visit to a major Florida water park, then avoiding time spent in long queues is an attractive option. At the same time as providing guests with a much more pleasant park experience, park operators have a unique opportunity to increase revenues, confident they are working with a partner they can trust with over 10 years’ experience in queue line management technology.”
Q-credits offers a range of benefits to park operators. Promising guests ‘no long queues’ enhances the visitor experience and creates a competitive differentiator. The flexibility of the system means that Q-credits can be branded and customised to reflect an individual park’s style or promote their special offers. A range of premium services combined with increased retail spend as guests have more free time to enjoy restaurants and shops provide additional opportunities for revenue creation. Easy to introduce, install and operate, Q-credits also guarantees extra security, provides access control to the park and can act as a smart key for lockers.
Q-credits is the latest addition to Lo-Q-s family of virtual queuing solutions. Q-bot hand-held and Q-txt mobile phone reservation systems put customers in control of their day unlike traditional paper-based queuing systems. Visitors can be updated in real time when their queue slot is available. They can be advised should their ride break down, or even updated on special promotions and events running throughout the day.
Lo-Q virtual queuing solutions are used in major theme parks around the world, including numerous Six Flags theme parks in the USA and Canada, Dollywood near Tennessee USA, LEGOLAND® Windsor in the UK, Dreamworld in Australia, Parque Isla Magica in Spain, Mirabilanda in Italy, and Lake Compounce, USA.
For further information on Lo-Q virtual queuing solutions or to request a demonstration of the new Q-credits system, please contact the company on +44 (0) 1491 577210 or email colin.robertson@lo-q.com or visit www.lo-q.com
About Lo-Q
Lo-Q plc is a UK publicly traded company with subsidiary companies in USA and Canada. Lo-Q designs, installs and operates solutions that allow customers to make ride and show reservations when they visit a theme park or other attraction.
Its flagship product, the Q-bot system is a true virtual queuing system for theme parks. The Q-bot is a proprietary hand-held unit and is used in major theme parks around the world, including LEGOLAND® Windsor in the UK, Dreamworld in Australia, Mirabilandia in Italy and eleven Six Flags theme parks in the USA and Canada and Dollywood near Tennessee, USA.
Q-txt is a mobile phone based reservation system for venues with a smaller number of queue lines. Q-txt is in use in a number of locations including Flamingo Land in Yorkshire, UK, Parque Isla Magica in Seville, Spain and Lake Compounce, USA
Q-credits is a waterproof wristband that accumulates time credits which can then be redeemed on rides.
Lo-Q has extensive patent protection and owns the intellectual property rights in the system, its software and electronic design. Its headquarters are in Henley-on-Thames in the UK and its USA offices are near Atlanta, Georgia.
