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Lo-Q Partners With Sanderson Group to Bring Virtual Queuing Systems to Asian Market


Lo-Q plc, provider of virtual queuing systems for theme parks, water parks and major attractions, has announced a new Lo-Q virtual queuing solutionsLo-Q virtual queuing solutions for theme parks, water parks and visitor attractionspartnership agreement with The Sanderson Group.

Related:Lo-Q Profile/ Theme park line management: interview with Lo-Q CEO Tom Burnet/ Virtual Queuing Systems: Lo-Q Interim Results – Increased Revenue and Asian Expansion Plans  

Under the agreement Lo-Q and the Sanderson Group will collaborate on the promotion, sale and support of Lo-Q’s products in Asia, with a senior Lo-Q manager working in Sanderson’s Asia Operational Headquarters in Kuala Lumpur.  Sanderson has an office network that covers nine countries across Asia, the Middle East and the Australia Pacific regions.  The project will initially last for one year with an option to convert into a formal Joint Venture arrangement in November 2013 or before.

Tom Burnet, Chief Executive of Lo-Q said, “This partnership is a significant milestone for Lo-Q.  We are delighted to be working with a first class operator like The Sanderson Group as we look to build our business in the world’s fastest growing theme and water park market.  We believe it represents a great opportunity for both companies and look forward to combining our innovative technologies with Sanderson’s local knowledge, contact base and industry expertise.”

Steve Sanderson, Chief Executive of The Sanderson Group, said, “Over the past 23 years Sanderson Group has been operating in this region we have always understood the significance of technology and the important role it plays behind the scenes in improving efficiencies while ultimately adding more value to the guests experience. Lo-Q has some marvellous technologies that align with our group’s core values and philosophy. It is a true delight to be partnering with a company which is just as passionate about the guests’ experience as we are. Lo-Q has so much to offer Asia with their innovation and expertise.”


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