D-BOX Technologies Inc. (DBO.A on the TSX Venture Exchange) announced today that it will debut its motion-activated theater seats at Theatres at Mall of America(TM) in Bloomington, Minn.
Moviegoers will feel as if they are living the action – experiencing every explosion, car chase and even flight scene right from their very own theater seat. This realistic, immersive experience is created with breakthrough D-BOX Motion Code(TM) technology in which the movie is coded, frame-by-frame, to create customized Motion Effects resulting in subtle, refined movements that work in perfect sync with the action taking place onscreen.
"We are adding a new dimension to movie viewing, " stated President and CEO of D-BOX Technologies, Claude Mc Master. "Not since the creation of surround sound and 3D has there been a movie theater innovation that changes the movie viewing experience like D-BOX Motion Code(TM) technology. The movements that these seats make are sophisticated and refined; moviegoers will not be jostled around the entire time, rather they will feel much more a part of the movie."
Theatres at Mall of America is the first theater in Minnesota to feature D-BOX’s innovative Motion Systems and the third location in the U.S. The theater will equip 30 seats in its auditorium with the company’s motion technology powered by D-BOX Motion Effects, causing seats to jolt, swerve and tilt with onscreen action.
While audience members will experience motion during action sequences, the seats will remain still during the quieter, dialogue-driven scenes and come equipped with individual adjustable settings to customize each experience.
"We are extremely excited to have this exclusive, new technology coming to Theatres at Mall of America, " said Maureen Bausch, executive vice president of Mall of America. "Incorporating cutting-edge technology like D-BOX keeps Mall of America fresh and exciting for mall guests. This technology will create a thrilling experience for movie-goers that they can only experience at Theatres at Mall of America."
"Already a sensation in Hollywood and Arizona, D-BOX’s Motion Systems were revealed to the public with the first motion picture debut, Universal Pictures’ blockbuster, Fast & Furious, in March". Survey results gathered by an independent company during opening weekend are conclusive – the D-BOX experience earned an unprecedented 99 percent satisfaction rating with the majority of moviegoers who paid a premium for their D-BOX MFX seating, rating their experience as "excellent."
For additional information or to reserve a D-BOX seat, visit theatresmoa.com.
About D-BOX
D-BOX Technologies designs and manufactures leading edge high-technology motion systems mainly suited to the needs of the entertainment industry. With its unique, patented technology, "D-BOX Motion Code(TM)" uses motion codes specifically programmed for each film, TV program or video game, which are sent to a motion generating system integrated within either a platform or a seat. The resulting motion is perfectly synchronised with all onscreen action, creating an unmatched realistic, immersive experience. To date, D-BOX MOTION CODE(TM) is available on more than 850 titles. Accordingly, many prominent Hollywood studios have started embedding D-BOX MOTION CODE(TM) on many Blu-ray(TM) format releases. By reaching agreements with the leaders of both the motion picture and gaming industries, D-BOX’s award-winning motion technology is gradually proving itself as a new global standard in the entertainment world. D-BOX is a publicly traded company listed on the TSX Venture exchange under the symbol DBO.a.
For further information please see d-box.com.
D-BOX(R) is a registered trademark and D-BOX MOTION CODE is a trademark of D-BOX Technologies Inc. Other names are for informational purposes only and may be trademarks of their respective owners.
About Mall of America(R)
Mall of America is the nation’s largest retail and entertainment complex. At 4.2 million square feet, MOA(R) is home to more than 520 world-class shops; Nickelodeon Universe(R), the nation’s largest indoor family amusement park; Underwater Adventures(R) Aquarium, a 1.2 million gallon walk-through aquarium; Moose Mountain Adventure Golf; Theatres at Mall of America(TM) – a 14-screen movie theater with VIP theatre and more. The Mall opened in August of 1992 and is located in Bloomington, Minn., just minutes from downtown Minneapolis and St. Paul.
For more information visit mallofamerica.com
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