Nice-Pak Commercial and Six Flags, Inc. have announced a partnership agreement under which the company’s hand and surface wipe brands will be the official and exclusive sanitizing wipes products of Six Flags Theme Parks nationwide.
Sani-Hands® for Kids, the number one hand wipe in the healthcare and foodservice industries, and now the nation’s leading instant hand sanitizing wipe, will be available to Six Flags guests in all children’s areas, inside kid’s meals and throughout high-traffic, family-targeted locations in each of the company’s 20 U.S. theme parks. Over the course of the 2008 summer season, over 2, 000, 000 wipes will be sampled to visiting park guests.
"This marketing and sponsorship agreement with Six Flags demonstrates our strong commitment to growing awareness for our ‘Sani’ brands and consumers’ adoption of wipes as the preferred method of hand sanitization when soap and water are not available, " says Matt Schiering, Vice President Marketing, Nice-Pak Commercial Division. "As opposed to gels, sprays or foams, our wipes sanitize hands and they also remove dirt through friction, which makes them an ideal solution for kids and families on the go."
Other branded items, including Sani-Wipe® and Sani-Surface® will be used in facilities throughout the Six Flags system to maintain the highest standards of cleanliness and hygiene for guests and park employees alike.
"This agreement illustrates our continued commitment to partners with like-minded, family-friendly brands, " said David McKillips, Six Flags VP of Corporate Alliances. "Moms will appreciate the convenience of the Nice Pak products and they meet our goal of providing a clean, safe park environment for our guests to enjoy."
Also, Nice-Pak’s Sani-Hands® for Kids product and Six Flags will collaborate on a number of marketing initiatives including retail promotions and added-value customer loyalty programs.
Over the past 50 years, Nice-Pak has pioneered new and innovative uses for pre-moistened wipes including hand cleaning and sanitizing, and hard surface disinfecting. Nice-Pak Commercial is part of Professional Disposables International, Inc., and Nice-Pak is used under license by Professional Disposables International, Inc. The company’s U.S. headquarters is in Orangeburg, New York. For more information, visit www.nicepak.com/commercial.
About Six Flags
Six Flags, Inc. is the world’s largest regional theme park company with 21 parks across the United States, Mexico and Canada. Founded in 1961, Six Flags has provided world class entertainment for millions of families with cutting edge, record-shattering roller coasters and appointment programming with events like the popular Thursday and Sunday Night Concert Series. Now 47 years strong, Six Flags is recognized as the preeminent thrill innovator while reaching to all demographics — families, teens, tweens and thrill seekers alike — with themed attractions based on the Looney Tunes characters, the Justice League of America, skateboarding legend Tony Hawk, The Wiggles and Thomas the Tank Engine. Six Flags, Inc. is a publicly-traded corporation headquartered in New York City.