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PepsiCo signs exclusive partnership agreement with Aldar for Ferrari World Abu Dhabi

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Related: Paolo Dionisi, the Italian Ambassador to the UAE, celebrates Italian Republic Day at Ferrari World Abu Dhabi / Ferrari World Abu Dhabi to Open October 28, 2010

Aldar, Abu Dhabi’s leading property development investment and management company, has signed an exclusive long-term supply and sponsorship agreement with PepsiCo, one of the world’s leading food and beverage companies.

This is the first agreement to take place under the Aldar Partnership Programme. Launched earlier this year, the Aldar Partnership Programme is the first of its kind in the UAE, offering partners value and investment benefits from one or more of Aldar’s developments across the residential, commercial and leisure sectors in Abu Dhabi.

Under the terms of the ground-breaking five-year deal, PepsiCo will become the exclusive supplier of beverages and snacks for Ferrari World Abu Dhabi, the world’s largest indoor theme park, which will open to the public on October 28, 2010.

Commenting on the agreement, Areej Al Naqbi, Director of Strategy & Business Development at Aldar, said: "This is not a standard sponsorship deal. It is an alliance, a partnership between Abu Dhabi’s largest developer and one of the premier food and beverage companies in the Middle East who have joined together to share their vision of growth and sustainability. We are delighted to be at the start of a relationship with PepsiCo that will no doubt flourish over the coming five years. Pepsi is the first brand associated with the Partnership Programme, and we are looking forward to securing more partnerships with other leading organizations."

Mohamed Halwachi, Franchise Director- Gulf & Iran at PepsiCo Middle, East & Africa region, added: "We are pleased to be partnering with and trust that through our common vision and shared values this partnership will result in cutting edge innovation and in providing our consumers with world class entertainment and great refreshments."

About Aldar

Aldar Properties PJSC is Abu Dhabi’s leading property development, management and investment company. It listed on the Abu Dhabi Securities market in 2004. Aldar was established to support the region’s infrastructure through the creation of high quality, attractive and sustainable communities equipped with residential, commercial, retail, leisure, hospitality, education and medical facilities.

Aldar’s diverse property portfolio includes major developments and re-developments within Abu Dhabi including Yas Island, Al Raha Beach, Central Market, Al Falah, Nareel Island, and Noor Al Ain. The company owns over 50 million square metres of land in strategic locations throughout the Emirate.

The Aldar Partnership Programme

The Aldar Partnership Programme, aims to create mutually beneficially relationships between its kind in the UAE, the Aldar Partnership Programme will offer partners value and investment benefits from one or more of Aldar’s developments across the residential, commercial and leisure sectors in Abu Dhabi.

The programme offers participating companies opportunities in relation to a selection of Aldar’s projects that are either already operational or will be completed by the second quarter of 2011. Further Aldar developments will be incorporated into the programme in the future as they near completion.

About PepsiCoPepsiCoPepsi Cola International (Middle East) 

PepsiCo International offers the world’s largest portfolio of billion-dollar food and beverage brands, including 18 different product lines that each generate more than $1 billion in annual retail sales. Its main businesses – Frito-Lay, Quaker, PepsiPepsi-Cola, Tropicana and Gatorade – also make hundreds of other nourishing, tasty foods and drinks that bring joy to our consumers in over 200 countries. With more than $43 billion in 2008 revenues, PepsiCo employs 198, 000 people who are united by a unique commitment to sustainable growth, called Performance with Purpose. By dedicating ourselves to offering a broad array of choices for healthy, convenient and fun nourishment, reducing our environmental impact, and fostering a diverse and inclusive workplace culture, Pepsi balances strong financial returns with giving back to its communities worldwide. For more information, visit www.pepsico.com.

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