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Planning Design Build Changes name to Iconica


New Name Reflects Unique Approach to Creating "Great Spaces"

In a move that emphasizes its unique approach and underscores its commitment to innovation, PLANNING Design Build announced it is changing its name to Iconica. With a truly integrated delivery system — providing turnkey building solutions to a wide array of commercial and resort clients — Iconica has positioned itself as the first "True Design-Build" company in the rebranding effort.

"It was time for a change, " said Tom Pientka, owner and chief executive officer of Iconica. "Simply put, we believe that the name ‘Iconica’ more accurately reflects our mission and position in the market — as a firm that is redefining the integrated design-build delivery method and leading the industry in creating a better way to build."

Immediate steps to launch the new brand for the company include the introduction of a new website (, marketing materials and graphic identity.

Mr. Pientka said that, given the company’s increased differentiation from other "conventional" and "contractual" design-build companies, it was time to signal a major change to its customers and vendors. "There are too many companies out there pretending to deliver design-build, or providing it contractually, " said Pientka. "Our goal is to put a stake in the ground, to use a bold new name and clearly defined positioning to call attention to the very significant differences between ‘True Design-Build’ and all of the ‘wanna-be’s.’"

With its uniquely proactive, nonlinear approach, Iconica is able to cut project time, reduce risk, more accurately forecast budgets, and deliver higher performance and design quality to its clients.

About Iconica

Founded in 1973 and reborn with a commitment to True Design-Build Integration in 1994, Iconica has built seven million square feet totaling over $500 million — on time and on budget. With separate Commercial and Resort divisions, Iconica’s standard services include complete in house architectural and interior design; structural, mechanical, plumbing and electrical engineering; estimating; competitive bidding and general contracting. As a company focused on integrated solutions, the firm also provides a wealth of unique services, including strategic planning, branded spaces planning and business planning.

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