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Please Touch Museum of Philadelphia Launches New Web Site with Electronic Ink


Please Touch Museum, the newly expanded Children’s Museum of Philadelphia, has launched a new colorful and creatively engaging Web site. Designed by Electronic Ink, the leading design consultancy dedicated to improving the way people interact with technology and their environments (, the new site,, gives families with young children an enriching online experience, keeping families informed about the museum’s new exhibits, events and community outreach information.

"The design helps complete our mission of promoting the Memorial Hall location to families with young children, other children’s museums worldwide, and potential contributors, " said Lesly L. Attarian, vice president, external affairs of Please Touch Museum. "The new site continues to serve as a vital source of information about visiting Please Touch Museum at our new location at Memorial Hall in Fairmount Park."

The "new look and feel" was created by Electronic Ink’s design and technology teams, leveraging existing wireframes from the website’s current build, new branding materials supplied by Please Touch Museum and tours of the museum itself.

"We literally started the project in hard hats by taking a tour of Memorial Hall in its transformation, " said Harold Hambrose, CEO and Founder of Electronic Ink. "The site now reflects two important messages; play and fun is the key to everything and even though Please Touch Museum is bigger, it still provides and intimate experience for kids and their families."

About Electronic Ink:

Electronic Ink improves the design and usability of software applications, enterprise software and browser-based applications. The company’s staff of nearly 80 experts is dedicated to conducting groundbreaking work in data visualization, user interface design, usability and human factors, and business process analytics for an elite client roster. For more than 18 years, the company’s solutions have earned superior results for the world’s most notable brands in energy, financial services, health care, media and government. Across all categories, clients continue to select Electronic Ink for its proven ability to impact efficiency and maximize productivity. Electronic Ink is based in Philadelphia, Pa. and is privately held. For more information about the company, visit

About Please Touch Museum:

Please Touch Museum, the Children’s Museum of Philadelphia, was founded in 1976 as the nation’s first museum for children seven and younger. The museum is dedicated to enriching the lives of children by providing learning opportunities through play. The new Please Touch Museum at Memorial Hall opens to the public on Saturday, October 18, 2008. Built as the Art Gallery of the 1876 Centennial Exhibition, Memorial Hall is a National Historic Landmark. The museum houses six exhibit zones, the restored Woodside Park Dentzel Carousel, and the museum’s collection of Philadelphia Childhood Treasures. Please Touch is open Monday through Saturday from 9 a.m. until 5 p.m. and Sundays from 11 a.m.-5 p.m. Admission is $15 for adults and children age one and over. Museum members and children under one are free. On-site parking is available. For information, call 215-581-3181 or visit

Source: Electronic Ink

CONTACT: Eric Gelman of Electronic Ink, +1-215-922-3800, ext. 3250,

Web site:,

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