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Sate Europe Attracts A World Class Line Up of Themed Entertainment Specialists


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Amsterdam, Netherlands, 16th – 17th June 2011

The Themed Entertainment Association have opened the registration for SATE Europe, an intimate knowledge‐exchange and networking event for the World’s most creative and experienced themed attraction professionals. The event will take place at the Heineken Experience in Amsterdam, the Netherlands, on the 16th and 17th June 2011.

An annual event hosted in America and Europe, SATE explores from start to finish the most experience design. Phil Hartley, President of TEA’s Europe and Middle East Division, says ‘Bringing SATE to Europe is a milestone in the development of the Europe and Middle East Division of the TEA. It confirms, and expands upon, the commitment of the Association to the region and forms the basis of our expansion plans for the coming years – increasing member benefits, expanding the promotional opportunities of our members, diversifying our event agenda, improving networking opportunities and increasing our membership.’

The much anticipated key note speaker announcement is expected in the coming weeks.

The TEA strongly recommends early booking for this event, as spaces are limited. For further information, email

About the Themed Entertainment Association: The Themed Entertainment Association (TEA is an international non‐profit association representing the world’s leading creators, developers, designers and producers of compelling places and experiences. Our members bring the experience of engaging storytelling and entertainment to a vast number of casinos, restaurants, retail stores, museums, zoos, theme parks and an ever‐growing list of destinations that aim to bring a higher level of visitor experiences worldwide

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