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Software Systems: Clarity Commerce Solutions plc – Contract Win


Related: Merlin tops Fastest Growing PE Owned Companies in UK for a record Breaking Third Year

Clarity, a leading supplier of software solutions for the hospitality, retail, leisure and entertainment sectors, is pleased to announce details of a key contract with Merlin Entertainments Group Ltd, the world’s second largest amusement park operator.

Concluding an extensive selection process, Clarity has been appointed by Merlin Entertainments Group Ltd ("Merlin") as their chosen technology supplier for their global operations which include Madame Tussauds, Chessington World of Adventures, London Eye, HeidePark, Alton Towers Resort and LEGOLAND. This is a key contract for Clarity, which cements the Group’s position as the leading supplier of point of sale and related solutions for the amusement park sector. Under the contract which covers both hospitality and retail locations, the Group will provide its ClarityLive suite of point of sale, inventory, management reporting and related solutions and services over a phased roll out programme, planned to extend over four years.

The multi-million pound contract is subject to the successful roll out of Merlin’s Gardaland theme park in Italy which, it is expected, will go live in April 2010.

Commenting on the contract win, Ken Smith, Clarity’s CEO said "Clarity’s mission is to work in partnership with its customers in order to deliver products and services which help them to enhance their own customers’ buying experience. This contract win demonstrates how this approach can succeed in difficult economic times and in the face of stiff competition. I am looking forward to working with the Merlin team to deliver a successful solution to this prestigious customer."

Chris Dare
, Group IT Director of Merlin said "We are delighted to be creating this new partnership with Clarity to provide us with our PoS and inventory management systems across the Merlin Entertainments Group’s estate. Clarity have impressed us with their knowledge of retail trading in the unique environment of the visitor attractions market coupled with their understanding of the need to work alongside our teams in creating flexible, reliable and robust system solutions. We look forward to developing this partnership in the future to ensure we optimise the commercial opportunities in delivering for our 38 million guests".


Clarity Commerce Solutions plc – Ken Smith, CEO

T:01256 365150



Arbuthnot Securities, Alasdair Younie / Ben Wells

T: 020 7012 2000



Biddicks, Shane Dolan

T: 020 7448 1000



About Clarity Commerce Solutions

Clarity Commerce Solutions plc offers technology solutions which span all levels of consumer interaction, from simple ticketing through to highly complicated consumer behaviour tracking and loyalty programmes. Clarity Commerce Solutions plc has installations in over 7, 000 sites across the world within all sub-segments of the retail, leisure and entertainment industries. It is our mission to help customers effectively compete, win and retain a loyal, profitable customer base.

Established in 1993, Clarity is headquartered in Basingstoke, United Kingdom and has over 750 unique customers worldwide. Key sectors include Retail, Entertainment, Leisure, Hospitality, Accommodation, Food and Drink.

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