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Sound Out the Possibilities in the Immersive Audio Experience at InfoComm 08


Belly up to the bar -the ice bar, that is – in the Immersive Audio Experience at InfoComm 08, and discover how an immersive, themed environment with a tightly focused design can enhance the satisfaction levels of guests, customers and anyone who enters the space.

A higher quality experience induces people to stay longer and spend more money during their stay: So goes the core wisdom behind "theming" the retail or leisure environment.

Technology and acoustic design engineers Thorburn Associates (TA) and Frederick Ampel, President and Principal of Technology Visions, want InfoComm delegates to experience the difference for themselves, and have teamed up to offer the Immersive Audio Experience (IAE) in exhibit booth #C5656 at the popular technology trade show exhibition, June 18-20 in Las Vegas.

"The array of technologies and products available today gives us all the tools we need to create compelling, people-pleasing environments, " says Steven J. Thorburn PE, CTS-D, CTS-I, principal of Thorburn Associates. "Seamless audio experiences such as we are demonstrating here are well within the scope of most building budgets. It’s a matter of knowing how to choose them and how to use them, which is the role of audiovisual design."

"A truly enveloping audio experience matched with carefully produced visuals will help drive sales, and showcase products, " says Ampel. "We’re defining the concept of using multichannel audio to augment state-of-the-art video and careful acoustic design to create a unique guest experience."

The Immersive Audio Experience will offer two multi-channel audio rooms, one done up as a chic, modern ice bar, and the other as a hip retail space. Both rooms are equipped with flat panel displays and lighting for demonstrating techniques to coordinate digital signage and video content, supported by audio and effects.

Technology Visions is providing audio and event production for the Immersive Audio Experience. Thorburn Associates is providing audiovisual system design. Quantum Theory is audio producer. Other companies supplying equipment and services are: Audio-Technica, Biamp, Crestron, Extron, Lab Gruppen, Middle Atlantic Products Inc., Omnivex, Pioneer, Rocking M Coding & Design Co., Sony, Stealth Acoustics, Tannoy, QSC, Westinghouse, Wohler and XYZ Audiovisual. 

This marks the second time that TA and Technology Visions have paired for the Immersive Audio Experience, and the sixth time they have teamed for a special project at InfoComm. Their previous endeavors have included the Loudspeaker and Speech Intelligibility Workshop (2006), the Ultimate Boardroom and Classroom (2004), and the first truly digital cinema (1997).

See also
Derek Meares Promoted to Associate Principal Of Thorburn Associates’ Raleigh-Durham Office

Thorburn Associates Inc. Celebrates 16th Anniversary With a Slice
Don’t Change Out Film Systems for Digital Prematurely

About Thorburn Associates Inc.
Thorburn Associates Inc. (TA) is a professional service firm providing acoustical consulting and technology system engineering and design for the commercial, corporate, leisure, residential and retail industries, and for houses of worship. TA works in both new construction and renovations. TA is an independent consulting firm – not associated with the sale of any specific brand – offering unbiased designs to improve communication and fully realize the functionality of all projects.

Headquartered in Castro Valley, CA, with regional offices in Los Angeles and Raleigh-Durham, NC, TA specializes in highly technological projects. Thorburn Associates has been recognized as one of the leading firms in the acoustical and audiovisual system design industry. In the course of 16 years in business, TA projects have received multiple awards, from the International Communications Industry Association (ICIA-InfoComm), the American Institute of Architects (AIA) and the Themed Entertainment Association (TEA). Visit

About Technology Visions
Technology Visions, located in Overland Park, KS, provides a broad range of options for each client enabling a precise match between needs and budgets. With more than 35 years of multi-disciplinary experience in the Professional and Consumer Audio and Video marketplaces, Technology Visions is uniquely qualified to bring both real world expertise and a thorough in-depth understanding of how these industries work. Info:

About InfoComm
InfoComm International® is the trade association of the international, professional audiovisual and information communications industries. Established in 1939, InfoComm has some 4, 400 members from more than 70 countries. Visit

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