Aldar Properties, Abu Dhabi’s leading property development, management and investment company, launched the Aldar Partnership Programme, a strategic initiative designed to integrate exclusively selected, well-established partners across the breadth of the firm’s development assets.
The programme will strategically and commercially align Aldar with reputable regional and international companies to build mutually beneficial long-term partnerships. IMG, the globally recognised marketing consulting firm, was engaged to research, conceptualize and bring to market these exclusive partnership packages.
The first of its kind in the UAE, the Aldar Partnership Programme will offer partners value and investment benefits from one or more of Aldar’s developments across the residential, commercial and leisure sectors in Abu Dhabi.
In the first instance, the programme will offer participating companies opportunities in relation to a selection of Aldar’s projects that are either already operational or will be completed by the second quarter of 2011. Further Aldar developments will be incorporated into the programme in the future as they near completion.
The initial developments selected for inclusion are:
Elements of Al Raha Beach, the major residential and commercial development spanning 11km of Abu Dhabi coastline.
The Yas Hotel, Yas Marina, Ferrari World Abu Dhabi and Yas Links Golf Course at Yas Island, Aldar’s major leisure and entertainment destination.
Aldar Academies, the dedicated schools developer and manager with three schools in Abu Dhabi.
Motor World, the multi-use automotive development in Abu Dhabi dedicated to buying, selling and servicing of both new and pre-owned cars.
Strategic partnership opportunities will be customised to meet specific requirements and, in addition to business generation, will include communication and promotion, access to facilities, branding, hospitality, events and naming rights.
These partnership packages will be unveiled to representatives from the local and international business community at The Yas Hotel on Aldar’s Yas Island in Abu Dhabi on 21st February.
John Bullough, CEO of Aldar Properties, commented:
"Aldar is delighted to unveil this pioneering programme that will provide diverse commercial opportunities for Aldar and its partners across the breadth of our portfolio. This innovative scheme, provides a solid platform for long term relationships that will run to the benefit of all parties."
Greg Sproule, Managing Director, IMG Middle East, added:
"This is the first time this type of programme on this scale has been created in the UAE. The programme will provide commercial partnership opportunities and value-added synergies that create winning relationships for partners and their brands.
The Aldar Partnership Programme creates business across the board. It delivers exclusive business generating opportunities, dynamic communication and promotion platforms, access to Aldar’s world-class properties and assets, and innovative branding connections. Currently, there are no other relationships available that marry leading brands with thriving, dynamic and iconic assets like Aldar’s. IMG is very proud to be part of this incredible project".