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Theme parks: Hersheypark continues audience tracking and seasonal guest survey with Delta Market Research Inc.


Delta Market Research, Inc., the recognized leader in theme park audience research announced that Hersheypark has contracted for the 2010 season of ATS (audience tracking survey) and GSS (Guest Seasonal Survey), continuing the relationship into its fourth year of audience and potential audience insights.

"We could not be more delighted, " stated Robert Norman, VP of Consumer Insights at Delta. "We view this as a validation of how Delta’s research products can have a positive impact on attendance, per cap as well as assisting in finding ways of creating and implementing the best possible guest experience."

Delta has been studying theme park audiences for over 10 years, including over 30 unique theme park audiences in both the US and Europe.

"All theme parks are not equal, " said Mr. Norman. "And as theme parks are unique, so are their audiences.  For every action a theme park takes, the audience reacts.  We are pleased that Hersheypark has decided to continue the relationship in evaluating the reactions of planned and current offerings."

About Delta Market Research:

Delta Market Research, incorporated in 1982, provides Market Research for the theme park industry that is actionable both on the Operations side and Marketing side as well as Resort and peripherals.

"Working with Delta Marketing has enabled us to stay connected with our guests which allows us to deliver the attractions and services that are most important to them.  Delta is a true partner and shares our commitment in being a guest focused organization, " said Frank O’Connell, General Manager of the Hershey Entertainment Complex.

Delta Market Research, Inc, 333 N. York Road, Hatboro, PA 19040. 215-674-1180.

See also:
Amusement Parks: Aquatics Leader Recognizes Hersheypark
Amusement Parks: Hersheypark Carrousel Honored
Hershey Entertainment & Resorts Selects Software Solutions by Agilysys
Amusement Parks: Hershey’s Chocolate World Attraction Celebrates 75 Million Visitors
Amusement Parks: Hersheypark Amphitheatre Rocks in September

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