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Theme Parks: Maximise Your Day at Thorpe Park with the Official iPhone App


Related: CVC Capital Partners agrees acquisition of stake in Merlin Entertainments Group / Merlin Entertainments Support Young Artists

THORPE PARK, the nation’s Thrill Capital, is the first European theme park to launch an official, dedicated iPhone App.  THORPE PARK Official is available to download free of charge, from the App Store, for all iPhone and iPod Touch users.  This easy-to-use, interactive application is designed to maximise guests’ enjoyment on their day out by providing navigational tools, fun interactive games, promotional offers, information on rides and retail units, as well as live queue times – keeping them one step ahead of the crowds.

“This App enables THORPE PARK to take communication and interaction with our guests to a new level” said Vicki Smith, THORPE PARK’s Marketing Director.  “It’s the perfect accompaniment to a visit to the Park providing navigation, information and insane fun at the guests’ finger tips, helping them to maximise their enjoyment on a day out.”

Sitting within the Entertainment category on the App Store, the application offers a variety of innovative features* to help guests make decisions prior to their visit, as well as keeping them entertained and informed while at the Park.  

The App includes:

Augmented Reality – Point and discover!  Point the phone around the Park to see what’s close by in regards to rides, restaurants and retail units.  Plus check out live queue times digitally overlaid on top of what you see through the camera feature.

Park Map – Interactive Park map shows guests their exact location in relation to the rides, food and retail units, cash points, toilets and lockers…all via the iPhone’s GPS capability.

Ride Information – Allows guests to see all the extreme thrills awaiting them on their favourite rides, as well as videos and photos to really get the adrenaline pumping in anticipation.

Offers – With the introduction of Eagle Eye technology at the Park being implemented in the very near future, a later version of the App will provide guests with exclusive discounts and promotions to the Park as well as at the retail and food units.

Insane Fun – Includes ‘Find the Fathead’ game, ‘THORPE PARK Quiz’, random facts, queue line games and more.

Park Info – Providing information on THORPE PARK, including: opening times, upcoming events and directions to the Park.

‘THORPE PARK Official’ App Details

Category: Entertainment
Released: 25th June 2010
Company: Merlin Entertainments
Age Rating: 9+ (Contains infrequent/mild horror/fear themes)
Size: 7.1MB
Compatible with: iPhone; iPhone 3G; iPhone 3GS; iPhone 4; iPod Touch; later versions will be compatible with iPad
Cost: FREE

* Some features are only available on iPhone 3GS and iPhone 4, and are dependent on 3G connection

The MERLIN ENTERTAINMENTS GROUP is the leading name in location based, family entertainment, which has seen the most successful and dynamic growth of any company in the sector over the last five years.   Europe’s number one, and the world’s second largest visitor attraction operator, Merlin has 62 attractions and 6 hotels in 12 countries, across 3 continents.   The company aims to deliver memorable and rewarding experiences to its 38.5 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 14, 000 employees.  
Merlin Entertainments operates the following attractions – SEA LIFE – the world’s No 1 aquarium brand, Madame Tussauds, LEGOLAND, The Merlin Entertainments London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures, Heide Park, Underwater Adventures, and Earth Explorer.

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