Related: accesso company profile / The Truth about Theme Park Ticketing: Interview with Steven K. Brown of accesso / How biometrics became part of theme park ticketing: interview with accesso’s Janel Pisorchik
Guest-Friendly Mobile Solution Provides Zoo and Attraction Information, Plus Revenue Generation Opportunities
accesso, a leader in ticketing and electronic commerce for the entertainment industry, has announced the launch of accesso MOBILE. Through an exclusive partnership with AVAI Mobile Solutions, accesso MOBILE becomes the industry’s first fully-integrated mobile visitor experience and revenue enhancement solution. accesso MOBILE is a customizable and cost effective mobile solution offering attractions the ability to dynamically communicate with their visitors through a branded iPhone or Android application, as well as a mobile optimized website. This highly flexible content platform is gaining industry-wide attention as several world class attractions including the Houston Zoo and Schlitterbahn Water Parks have already launched branded mobile solutions to further engage their guests before, during and after their visits.
With half of all internet traffic now coming through smart phones, the attractions industry is clearly going mobile. And now, attractions can affordably launch their own mobile-optimized website, provide comprehensive guest service information via a branded downloadable application, and have the option to monetize their entire program through mobile commerce for ticket sales and in-park revenue opportunities.
“To remain relevant, it is increasingly important for attractions to use technology to provide a richer and more engaging guest experience, ” said Steve Brown, CEO of accesso. “By combining AVAI’s rich mobile platform and our best-in-class commerce technology, we can quickly customize accesso MOBILE for any size attraction in an efficient and cost effective manner.”
With accesso MOBILE guests will now have their own personal tour guide in the palm of their hand. Visitors will be able to easily find the next exhibit, locate the nearest restroom or find their friends through a precise GPS enabled map. This unique mobile platform also supports robust multimedia content such as video, audio and integration with social media applications including Facebook and Twitter.
Columbus Zoo and Aquarium will launch accesso MOBILE in the coming weeks and their leadership is confident it will help improve guest satisfaction and drive visitation.
“Over the years we’ve had to make the difficult choice between investing our dollars in the in-park experience or in back-off-house technology” said Gregg Oosterbaan, Director of Information Technology at the Columbus Zoo and Aquarium. “With this new platform it’s no longer an ‘either-or’ decision but instead a matter of us moving full speed ahead to offer a more relevant guest experience, enhance interaction with our animals and ultimately drive more revenue.”
Through accesso MOBILE, attractions can also choose to monetize their entire mobile platform by implementing strategic revenue opportunities such as sponsorships or ticket sales. Attractions will have the ability to sell tickets, memberships, donations, and more through an integrated interface with accesso’s robust ticketing platform, allowing guests to make secure purchases for products through their mobile phone and have a scanable barcode delivered right to their mobile device.
“Through our success in attractions commerce and ticketing technology, we’ve been able to develop easy-to-use solutions designed specifically for the entertainment industry, ” said Brown. “This history allows us to speed our clients to market with proprietary mobile technology that answers guests’ needs and provides multiple revenue generation opportunities.”
Attraction operators can learn more about the new accesso MOBILE solution at www.accesso.com.
accesso products and services provide cutting edge ticketing and commerce solutions for a wide variety of leading theme parks, water parks and zoos including; Six Flags theme parks across North America, the Columbus Zoo, Zoombezi Bay water park and Elitch Gardens. To date, accesso’s technology has processed over $3 billion in sales.
accesso solutions are noted for their streamlined, easy-to-use design with a keen focus on driving topline revenue improvements. accesso technology seamlessly integrates Front Gate/Box Office Point of Sale, eCommerce, Group Sales, Consignment, Direct Marketing, Season Pass Processing, Print-At-Home Tickets, Self-Service Ticketing, and Payment Card Processing into one flexible and configurable digital platform.
accesso delivers powerful ticketing and commerce solutions that are fully hosted in a world class data center. With no complicated local network servers to maintain, accesso delivers a comprehensive, state of the art solution to any size venue in an affordable manner. For more information please visit www.accesso.com