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Universal Studios Hollywood Appoints Xiomara Wiley, Senior Vice President, Marketing and Sales


Universal Studios Hollywood has named marketing executive Xiomara Wiley to the position of Senior Vice President, Marketing and Sales, with responsibilities for the overall brand direction of the entertainment landmark including the theme park and the CityWalk shopping and entertainment complex.

In making the announcement, Universal Studios Hollywood President and Chief Operating Officer, Larry Kurzweil said: "Xiomara is a true marketing professional with especially strong analytical skills and an extreme knowledge of our industry. As we navigate through a challenging economic climate, her skill and insight will play a vital role in ensuring that our company flourishes and that we continue to build The Entertainment Capital of L.A. brand."

Reporting to Ms. Wiley will be Josh Cole, Vice President, Interactive Marketing; Tari Garza, Vice President, Partnership Marketing and Promotions; David Miller, Vice President, Brand Marketing; Thomas See, Vice President, Sales; Eliot Sekuler, Vice President, Public Relations and Location & Production Services; Pat Donahue, Director Entertainment and Special Projects, CityWalk and USH; Wendy Kheel, Director, Consumer Insights and Nicolette Munoz, Director, Marketing, CityWalk.

Prior to joining Universal Studios Hollywood, Ms. Wiley held increasing levels of responsibility within the Walt Disney Parks & Resorts organization, where she most recently served as Vice President, Marketing for the Disneyland resort, overseeing marketing strategies for both the Disneyland and Disney California Adventure theme parks. Prior to taking that post, she served as Interim Vice President, Marketing for the Hong Kong Disneyland Resort during first year of the Resort’s operation, assigned to the restructuring of the marketing organization and improvement of marketing strategy development while also charged with oversight of attendance and occupancy goals. She began her career within the Walt Disney Parks & Resorts organization in 1995 as a finance manager.

Her earlier career experience included positions within the consumer products industry at the Bristol Meyers Squibb Company, the Proctor & Gamble Company and the Warner Lambert Company.

Ms. Wiley holds a Masters of Management degree from Northwestern University’s Kellogg Graduate School of Management and a Bachelors of Arts degree from Princeton. She currently in resides in Long Beach with her husband and four children.

Universal Studios Hollywood, The Entertainment Capital of L.A., is a full day, movie-based theme park featuring such unique and groundbreaking attractions as "The Simpsons Ride, " "Revenge of the Mummy–The Ride, " "Shrek 4-D, " "Terminator 2: 3D, " "Jurassic Park-The Ride" and the world-renowned behind-the-scenes Studio Tour and includes the adjacent CityWalk, a unique dining and shopping promenade featuring 65 entertainment-themed restaurants, clubs, shops and movie theaters. Universal Studios Hollywood ( is a unit of Universal Parks & Resorts, a division of Universal Studios, a part of NBC Universal.

NBC Universal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. Formed in May 2004 through the combining of NBC and Vivendi Universal Entertainment, NBC Universal owns and operates a valuable portfolio of news and entertainment networks, a premier motion picture company, significant television production operations, a leading television stations group, and world-renowned theme parks. NBC Universal is 80% owned by General Electric (NYSE:GE) , with 20% controlled by Vivendi Universal.

CONTACT: Eliot Sekuler, VP, Public Relations of Universal Studios
Hollywood, +1-818-622-6896,

See Also: A New Concept in Annual Passes, Universal Studios Hollywood’s ‘2009 All Access Pass’  
New Solar Powered-Golf Cart Introduced at Universal Studios Hollywood as Theme Park and Studio Explore New ‘Green’ Transportation Options

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