Six Flags Friends, the philanthropic arm of Six Flags, Inc. (NYSE: SIX – News) and Seventeen Magazine have joined forces with Declare Yourself, the national nonpartisan, nonprofit youth voter initiative aimed at encouraging America’s youth to register and vote in the 2008 presidential election, to launch the "Voice Your Vote" campaign. This multi-tiered initiative combines pop-culture with politics in a nationwide effort to reach out to unregistered voters at twelve Six Flags parks this summer.
From August 5th, all Six Flags theme parks across the US will hold a registration drive, deploying Seventeen Magazine and Declare Yourself "street teams" into the parks to recruit potential voters. Six Flags will act as a distribution channel for official voter registration forms, making them available at all guest relations booths. The parks will also air public service announcements created by Seventeen and Declare Yourself on Six Flags TV to encourage voter turnout, as well as provide special text alerts on their cell phones.
"Six Flags Friends is thrilled to be partnering with Declare Yourself and Seventeen to encourage our young guests to find their voice in this year’s election, " said Jessica King, director of Six Flags Friends. "We hope by connecting them with the political process it will empower them to follow the issues of this upcoming election and register to vote."
"We aim to reach young people wherever they hang out both on and off line, " said Marc Morgenstern, executive director of Declare Yourself. "What better place to encourage voter registration this summer than at Six Flags parks."
The "Voice Your Vote" program will also be in full force during each "Starburst ® Thursday Night Concert Series, " "Sunday Rocks! At Six Flags" and the "MTVU Video Music Awards Tour at Six Flags." Various artists and Declare Yourself supporters will offer their voices to encourage concert-goers to stand up and be counted. For a complete listing of "Voice Your Vote" voter registration dates, please visit sixflags.com/declareyourself or www.seventeen.com.
About Six Flags Friends
Six Flags Friends is a series of programs throughout the Six Flags family of parks that make a difference in communities by encouraging local involvement, supporting the mission of various non-profit organizations, and bringing the thrill of Six Flags to children and families across North America.
About Six Flags, Inc.
Six Flags, Inc. is the world’s largest regional theme park company with 21 parks across the United States, Mexico and Canada. Founded in 1961, Six Flags has provided world class entertainment for millions of families with cutting edge, record-shattering roller coasters and appointment programming with events like the popular Thursday and Sunday Night Concert Series. Now 47 years strong, Six Flags is recognized as the preeminent thrill innovator while reaching to all demographics — families, teens, tweens and thrill seekers alike — with themed attractions based on the Looney Tunes characters, the Justice League of America, skateboarding legend Tony Hawk, The Wiggles and Thomas the Tank Engine. Six Flags, Inc. is a publicly-traded corporation (NYSE: SIX – News) headquartered in New York City.
About Seventeen magazine
Seventeen (www.seventeen.com) is the best-selling monthly teen magazine, reaching more than 13 million readers every month. In each issue, Seventeen reports on the latest in fashion, beauty, health and entertainment, as well as information and advice on the complex real-life issues that young women face every day. Readers can also interact with the brand on the digital front, with Seventeen mobile (m.seventeen.com). In addition to its U.S. flagship, Seventeen publishes 15 editions around the world. Seventeen is published by Hearst Magazines, a unit of Hearst Corporation (www.hearst.com) and one of the world’s largest publishers of monthly magazines, with nearly 200 editions around the world, including 19 U.S. titles and 20 magazines in the United Kingdom, published through its wholly owned subsidiary, The National Magazine Company Limited. Hearst reaches more adults than any other publisher of monthly magazines (74.1 million total adults, according to MRI, spring 07).
About Declare Yourself
Declare Yourself is a national nonpartisan, nonprofit campaign that energizes and empowers every eligible 18- to 29-year-old in America to register and vote in the 2008 presidential election. Partnering with leaders in education, the entertainment industry, popular online destinations and media outlets, the fashion industry and retailers, Declare Yourself registered more than 1.2 million people in the 2004 and 2006 elections at www.DeclareYourself.com. The nonprofit, founded by TV producer and philanthropist Norman Lear, was launched in 2003 as the culmination of the Declaration of Independence Road Trip, a nationwide multi-media exhibit and tour of an original copy of the Declaration of Independence.