The new Universal theme parks exhibition at the Franklin Institute in Philadelphia has been unveiled as tickets go on sale.
Universal Theme Parks: The Exhibition is opening on 14 February at the Franklin Institute, in partnership with Comcast NBCUniversal.
Guests will be immersed in the imaginative and innovative world of themed entertainment through the lens of some of Universal Destinations & Experiences' most iconic attractions.
These include rides and experiences inspired by Jaws, Illumination's Minions, The Secret Life of Pets, Jurassic World, How to Train Your Dragon, and Universal Monsters.
Created in collaboration with MDSX, an award-winning experience design, media production and creative management agency, the exhibition features eight themed galleries.
These are:
- An Unconventional Spirit
- Storytelling & Wonder
- Technology & Innovation
- Thrills & the Rush of Adrenaline
- Scares & Horror
- Big, Bold & Entertaining
- Authentic & Immersive
- The Creative in You
On view will be animatronics, robotics, props, ride designs, costumes, and special effects.
Visitors will get the chance to build coasters, design monster masks, and programme animated figures using real theme park tools and technology.
Abby Bysshe, chief experience and strategy officer at the Franklin Institute, previously said the exhibition "is an immersive showcase of the innovation and imagination behind theme park creation".
The show "demonstrates our commitment to delivering exceptional experiences with global audience appeal", she added.
Gerald Raines, senior VP of global LBE entertainment and licensing at Universal Destinations & Experiences, said Universal is "known for creating mind-blowing attractions and experiences that shatter guest expectations".
The exhibition "celebrates the talents of our team", he added.
Universal Theme Parks: The Exhibition runs at the Franklin Institute through 7 September 2026.
Images courtesy of the Franklin Institute and Comcast NBCUniversal
