Universal Destinations & Experiences has teamed up with the University of Central Florida (UCF) to launch a new school to train future industry leaders in the themed entertainment sector.
Housed within the Rosen College of Hospitality Management, the Universal School of Experience Leadership and Innovation will prepare students to lead the future of visitor experiences.
Mark Woodbury, chairman and CEO of Universal Destinations & Experiences, said: "The Universal School of Experience Leadership and Innovation unites creativity, technology and the practical application of business, marketing, and guest service to develop tomorrow’s leaders in themed entertainment and immersive experiences."
Alexander Cartwright, UCF's president, said: "This collaboration with Universal Destinations & Experiences represents our mission at its best, creating an environment where students are learning in direct connection with the people and ideas shaping the future of immersive experiences."
The Universal and UCF partnership will also support research via a new hospitality technology lab, described as a creative sandbox where students can collaborate, test ideas, and gain hands-on experience working alongside UCF faculty, Universal professionals, and industry stakeholders.
New hospitality technology lab
At the new school, focus areas for teaching, learning and research will include service robotics; AR and VR simulation technologies for training, operations and immersive environments; and AI and digital twins for optimising and personalising the guest experience.
Rosen College already serves as a key talent pipeline for Universal, with thousands of graduates working across the company's theme parks, experiences and operations.
“Together with UCF we have opened doors for students and helped strengthen our industry with valued talent – and the next chapter will be even better,” said John Sprouls, chief administrative officer at Universal Destinations & Experiences.
Universal Orlando
“We’re creating a distinctive academic home that will expand pathways into fulfilling and dynamic careers.”
Cynthia Mejia, dean of UCF’s Rosen College of Hospitality Management, said: “Rosen College has long been the global leader in hospitality education, and this next step reflects how our industry is evolving."
Images courtesy of Universal and UCF
