Video

Beyond gaming: VR for the rest of the world [Shauna Heller, Founder, Clay Park VR]

Speaking at the VRX USA conference in San Francisco in November 2015, this video features former Oculus Developer Relations Specialist Shauna Heller talking about applications for virtual reality beyond gaming. For more virtual reality insights like this, join the VR Intelligence community here - www.vr-intelligence.com

After a year and a half working with non-gaming developers at Oculus, Shauna Heller learned a thing or two about how the rest of the world is starting to think about virtual reality. She found the work so compelling and vast she launched her own VR firm to help address what she felt were general misunderstandings of the medium's true potential and to work more closely with non-gaming developers ready to level up. Now, from Fortune 500 companies and brands to historical institutions and public figures, everyone is preparing to dip a toe or dive headlong into the realm of VR. Counseling them on how to make a profound and meaningful entry into the metaverse is Heller's area of experience. In this session she discusses the many verticals for VR beyond gaming and new opportunities to deliver compelling VR content and experiences to users around the world.

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Alpine A390 - The Anomaly

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Six months after its first appearance in Alpine’s 70th anniversary film, the A390 takes centre stage in “The Anomaly”, imagined by Maison BETC for the launch of Alpine’s first 100% electric sport fastback.

Directed by Nicolai Fuglsig and produced by Wanda, the film explores a dystopian future where automation has erased freedom, until one woman takes back the wheel of the Alpine A390. Her act of rebellion restores emotion, agility and the pure pleasure of driving that have defined Alpine for over 70 years.

Blending live action and CGI and set to Fauré’s Requiem, the film celebrates driving in the electric era. The Mill crafted and supervised all VFX on the project. A campaign driven by ambition and emotion, created entirely by our artists through a fully hands on and deeply human creative process, without the use of generative AI.

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A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention.

At the center stands the Lion, the main character of the campaign.

The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery

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