Video

IMAGINE at Dubai Festival City - ‘A Child’s Dream’ by Laservision

IMAGINE - ‘A Child’s Dream' officially named “World’s Largest Permanent Projection Mapping”.

The show takes viewers on a journey through the vibrant imagination of a young child. Dynamic fountains conjure up liquid sculptures evoking aeroplanes, magical whales, optical illusions and giant dancing robots. The visual spectacle is choreographed to a musical score encompassing modern pop, rock, and electronic music.

IMAGINE is one of Dubai’s most spectacular entertainment attractions. 360-degree fountains, powerful lasers, record breaking water-screen projections, colourful LED lighting, and a towering video mapping projection on the InterContinental Hotel combine to produce one of the most technologically advanced shows in the world earning a Guinness World Record in the process.

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Alpine A390 - The Anomaly

Alpine A390 - The Anomaly

Six months after its first appearance in Alpine’s 70th anniversary film, the A390 takes centre stage in “The Anomaly”, imagined by Maison BETC for the launch of Alpine’s first 100% electric sport fastback.

Directed by Nicolai Fuglsig and produced by Wanda, the film explores a dystopian future where automation has erased freedom, until one woman takes back the wheel of the Alpine A390. Her act of rebellion restores emotion, agility and the pure pleasure of driving that have defined Alpine for over 70 years.

Blending live action and CGI and set to Fauré’s Requiem, the film celebrates driving in the electric era. The Mill crafted and supervised all VFX on the project. A campaign driven by ambition and emotion, created entirely by our artists through a fully hands on and deeply human creative process, without the use of generative AI.

The Mill - Publicis Lion

The Mill - Publicis Lion

A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention.

At the center stands the Lion, the main character of the campaign.

The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery

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