Today’s commercial AV professionals are not in the equipment business, whether they’re integrators, consultants, manufacturers or technology managers. Today’s AV professionals are in the experience business — combining content, space and technology to craft an event, communicate a message, elicit a response, create an understanding, make people cheer/cry/think. InfoComm International is dedicated to promoting “exceptional experiences” through education, certification, industry standards and in-person events. What goes into creating an exceptional experience? Take a look.