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Virtual Rabbids: The Big Ride + The Big Expansion Pack

Virtual Rabbids is the industry’s first attendant-free VR attraction for arcades and FECs. Developed from the ground up by LAI Games to operate like any other coin-op amusement game, The Big Ride was created in partnership with leading game developer Ubisoft. The attractive and practical cabinet design reflects LAI Games’ time-honored experience in arcade game design, with a high quality and exciting all-ages VR experience that provides entertainment for both first-time users and experienced enthusiasts.

Players can choose from six unique experiences, full of twists, turns, thrills and spills, for an all-ages VR attraction that lives up to the hype! Offering true 360 ̊ views with action in every direction, riders are immersed in a unique experience every time. The Big Ride includes premium HTC VIVE headsets, accurate motion base by D-BOX and dynamic wind simulation. Each seat is monetized for maximum revenue potential, and the unique audience-facing cabinet generates crowds and builds anticipation.

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Alpine A390 - The Anomaly

Alpine A390 - The Anomaly

Six months after its first appearance in Alpine’s 70th anniversary film, the A390 takes centre stage in “The Anomaly”, imagined by Maison BETC for the launch of Alpine’s first 100% electric sport fastback.

Directed by Nicolai Fuglsig and produced by Wanda, the film explores a dystopian future where automation has erased freedom, until one woman takes back the wheel of the Alpine A390. Her act of rebellion restores emotion, agility and the pure pleasure of driving that have defined Alpine for over 70 years.

Blending live action and CGI and set to Fauré’s Requiem, the film celebrates driving in the electric era. The Mill crafted and supervised all VFX on the project. A campaign driven by ambition and emotion, created entirely by our artists through a fully hands on and deeply human creative process, without the use of generative AI.

The Mill - Publicis Lion

The Mill - Publicis Lion

A century in motion. For Publicis Groupe, our 3D and VFX teams built a visual story of resilience, evolution and reinvention.

At the center stands the Lion, the main character of the campaign.

The Mill, experts in CG animals, shaped every stage of the process, from modeling, rigging and skeletal structure to musculature, posture and fur, using traditional VFX techniques to give the lion presence, attitude and credibility on screen, before collaborating seamlessly with Prodigious on the wider campaign delivery

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