Welby Altidor
Co-Founder & Principal (Innovation & Growth)
WELBYOND
Welby Altidor is co-founder and principal, innovation and growth at WELBEYOND, where he helps governments, institutions and companies create innovative, emotionally resonant customer experiences.
Altidor has more than two decades of experience in creative leadership and strategy for luxury hospitality, destination ecosystems, and global IPs.
His work brings together data, design and storytelling to add value for high‑value guests, including high‑net‑worth travellers and international visitors.
He previously served as chief creative innovation officer at NEON and executive creative director at Cirque du Soleil. In total, his experiences have generated ticket sales of more than $1 billion.
Key projects include the creation of Michael Jackson ONE, Luzia, Kurios, Avatar: The Experience and Jurassic World: The Experience at Gardens by the Bay, and Harry Potter: Visions of Magic at Resorts World Sentosa in Singapore and worldwide.
Additionally, Altidor is a board member of the Singapore Science Centre and an international keynote speaker represented by The Lavin Agency, focusing on transformation, innovation, and leadership in times of disruption.
He previously served on the board of the Knape Foundation, which helps vulnerable Haitian families become financially independent.
Altidor is the author of the book, Creative Courage, which examines ways to navigate complexity, challenge assumptions, and create meaningful work, with practical recommendations to help organisations move beyond conventional approaches.
