WildBrain CPLG

WildBrain CPLG is one of the world’s leading entertainment and brand licensing agencies, bringing together a 50-year consumer products heritage across the entertainment, lifestyle and sports sectors, with a dedicated Location-Based Entertainment (LBE) division. Supported by a network of over 20 offices spanning, Europe, North America, India, the Middle East, Greater China and Asia-Pacific, WildBrain CPLG has established itself as a key player in the LBE space, combining global reach with strong local market expertise.

WildBrain CPLG is part of WildBrain—a global leader in family entertainment—giving partners a unique, fully integrated platform that unites world-class content creation and audience engagement to fuel IP growth worldwide. Stewarding its own beloved franchises like Teletubbies, Strawberry Shortcake and In the Night Garden, while also working with iconic third‑party brands including Peanuts, PLAYMOBIL, LEGO and SEGA, WildBrain unlocks franchise‑building opportunities connecting with fans across screens, stores, and real-world experiences.

Franchises

WildBrain CPLG works with a diverse portfolio of franchises that have multi-generational appeal, including WildBrain’s owned franchises, and third-party brands.

Working closely with creators, studios, and brand owners, WildBrain CPLG ensures each IP continues to evolve through strategic brand positioning, compelling experiences, rich storytelling, and cultural relevance.

Location-Based Entertainment

WildBrain CPLG’s LBE division partners IP owners with developers and operators to realize branded attractions and experiential projects across retail, leisure, culture and tourism markets worldwide The focus is on building long-term IP partnerships across formats, including theme park attractions, family entertainment centers (FECs), touring exhibitions, live entertainment and hospitality developments—translating brand equity into commercially successful branded destinations while protecting and enhancing brand equity and long-term franchise value.

Project Highlights

Across touring, destination-scale and urban formats, WildBrain CPLG structures first-of-their-kind and scalable LBE concepts for global IP, aligned with long-term brand strategy.

The multi-city ticketed ‘How Do You Do, Snoopy?’ touring exhibition was developed with Blue Dragon Art on behalf of Peanuts Worldwide. Built around the brand’s 75th anniversary, the format pairs contemporary artist collaborations with market-specific creative interpretations, enabling Peanuts to connect with local audiences while maintaining global brand standards. Supported by a dedicated merchandise program, the exhibition is structured for repeatable rollout across key markets.

At the destination scale, Snoopy Garden serves as a Peanuts-themed tourism landmark on Jeju Island, one of South Korea’s leading resort destinations, welcoming over 2.9 million visitors through 2025. With Phase 2 opening in April 2028, the continued expansion reflects sustained demand and highlights the role of character IP in long-term destination branding.Peanuts-branded experiences are also being integrated within the E-DA Resort in Taiwan, scheduled to open in 2026, extending the IP into an established leisure and hospitality destination.

At an urban scale, Snoopy Place Café operates as a multi-location branded café concept launched in Seoul, combining design-forward F&B environments with integrated retail.

Peanuts-branded Family Entertainment Centers are also in development with Max-Matching Entertainments across multiple locations in China. Integrated within large-scale mixed-use projects, these centers are designed to introduce Peanuts to new generations of families through sustained repeat visitation. The partnership with Max Matching also includes the “WildBrain Garden”, an experiential concept for Teletubbies and In the Night Garden, extending WildBrain’s franchises into scalable retail-led formats.