Coke Stories redefines what a brand home can be by going beyond a static museum experience to create an emotionally resonant, story-led journey. Located at the World of Coca-Cola in Atlanta, the exhibit blends cinematic media, projection mapping, spatial design, and hands-on interactivity to spotlight the brand’s global impact and evolving purpose in people's lives for over 138 years.
Coke Stories is innovative not just in its use of technology, but in how it structures narrative as a connective tissue between guests and brand values. Visitors pass through a dynamic media tunnel into a panoramic theater, where real stories from around the world unfold through layered visuals and immersive sound. From there, they enter a gallery of interactive touchpoints that explore Coca-Cola’s commitments to sustainability, culture, and community — inviting reflection, empathy, and direct participation. This allows guests to not only reflect on their own memories and moments with the brand, but connect with how others have experienced the brand throughout the world and throughout the years, like a living time capsule.
The innovation lies in its balance: high design meets emotional accessibility. Rather than simply showcasing brand artifacts or delivering corporate messaging, Coke Stories positions Coca-Cola as a living, evolving force — tapping into memory, identity, history, and human connection. Guests aren’t just learning about a product; they’re experiencing what it means to be part of something larger.
What makes this exhibit stand out is how it modernizes the role of a brand home. It doesn’t just inform — it inspires. It doesn’t tell visitors what to think — instead, it puts the focus on them, inviting each guest to feel, remember, and share. By merging powerful storytelling with world-class design and interactive technology, Coke Stories sets a new benchmark for corporate experience centers and brand homes.
At a time when audiences crave authenticity and brands must compete for cultural relevance, Coke Stories delivers an elevated, meaningful experience — one that is immersive, inclusive, and built to bring generations together.
Partners
World of Coca-Cola (Owner):
- Scott Hickman, Creative Director
- Michelle Moorehead, Global VP of Licensing & Retail
- Erin Lothner, Product Excellence Manager
- Eric White, Director of Technical Services
- Bailee Ivey, Senior Director, Marketing – Retail & Attractions
- Conor Olowney, Attractions Director
- Matthew Kelly, Project Manager
- Jason Varela, Technical Design
- Jeff Hildenbrand, Production Manager
- Rafal Krasowski, Lead Installer
- Kristin Kreppner, Project Management Director
- David Korins, Executive Creative Director
- Justin West, Lead Senior Associate Designer
- Nicholas Hanson, Project Manager & Design Manager
- Rod Lemmond, Senior Associate Designer
- Amanda Stephens, Senior Associate Designer
- Richie Ouellette, Associate Designer
- Jessica Moretti, Associate Designer
- Javier Ameijeiras, Concept Illustrator
- Alex Kuhn, Senior Illustrator
- Levi Lack, Illustrator
- Ana Fowler, Project Director
- Melissa Vandermark, Project Development Specialist
- Lance Johnston, Site Installation Supervisor
- Dan Auer, Director of Design and Technologies
- Jared Cryder, Project Executive
- Richard Akia, Lead Designer
- Kevin Mayfield, Installation Lead
- Scott Landise, A/V Service Technician
- John Andrade, Commissioner
- Caitlin Merced, Project Manager
- Mohammed Fayad, Programmer
- Jackson Benedict, Sales Director
- Steve Simard, DetaiLED Lead
- Laura Johnson, A/V Service Technician
- Kirby Johnson, Technical Director
- CA South (General Contractors):
- Phuong Nguyen, Project Manager
- Kellie Womack, Assistant Project Manager
- Joe Gibson, Project Executive
- David Turner, Superintendent
- Bangseh Kavachu, Project Architect
- Ryan Cavinaugh, Project Manager
- Gail Malone, Technical Director
- Tory Winn, Principal in Charge
- Ted Ferreira, Lighting Designer
- Vivianne Vianna, Lighting Designer
