XRoam is an innovative, scalable, and robust software platform designed to enable the creation, hosting, and management of large-scale multi-user free-roaming virtual reality (VR) experiences worldwide. Developed over three years by the Barcelona-based studio Univrse, experts in location-based VR, it involved a multidisciplinary team including product owners, managers, lead developers, software engineers, and QA testers, with significant R&D investment. It is now fully mature, tested in real operational environments, and commercially available since April 2025.
Innovation and Scope
XRoam addresses the growing demand in location-based VR for flexible, scalable, and user-friendly technology that supports immersive multi-user experiences in museums, theme parks, malls, and VR centers. Unlike fragmented solutions, XRoam offers a 360-degree unified ecosystem enabling content creators, studios, and operators to collaborate seamlessly, accelerate time-to-market, and optimize operations.
Thanks to its modular design, XRoam supports both content creation and venue operation, making it a comprehensive tool for the VR experience lifecycle—from development to delivery and visitor engagement. Its architecture supports dozens of venues and hundreds of visitors simultaneously, adapting dynamically to space size and layout.
Key Components
1. Unity SDK
XRoam’s Unity SDK empowers studios and creators to design complex multi-user free-roaming VR experiences easily. Integrated deeply with Unity’s engine, it provides prebuilt features, network synchronization, and real-time performance capture.
Creators leverage the SDK to produce interactive VR shows supporting real-time motion capture and live broadcasting—key for modern location-based VR. The SDK fosters creativity while reducing development time and complexity.
2. Experience Manager
Experience Manager is the onsite software hosting VR experiences at venues. Ultra user-friendly, it offers operators a stable interface to manage visitor sessions, hardware, and content distribution.
It minimizes onsite staff needs by automating tasks. Operators launch experiences, monitor visitor flow, and troubleshoot without deep technical skills. Experience Manager ensures smooth visitor experiences by managing session queues, equipment status, and safety protocols in a reliable environment.
3. Centralized Dashboard
The Centralized Dashboard is a web-based tool providing operators and management with real-time oversight of multiple venues. It enables visitor data analysis, resource scheduling, and operational orchestration from one interface.
It allows remote real-time orchestration of live sessions. Operators adjust experience parameters during operations, adapt content to audiences, and coordinate staff or equipment instantly. This flexibility enhances engagement and resilience, making multi-site management scalable and cost-effective.
4. User Portal and Kiosk Version
XRoam offers a User Portal web app accessible from smartphones for visitor engagement and community building. Visitors create photorealistic 3D avatars in seconds via selfie uploads, customize their virtual presence, and receive personalized video souvenirs to share.
A standalone kiosk version for iPad kiosks allows venues without full setups to offer the same avatar creation and sharing onsite, enhancing accessibility and broadening reach.
Proven Track Record and Market Readiness
XRoam has been extensively tested over three years in multiple venues, welcoming over 4 million visitors worldwide through collaborations with creators, studios, and operators.
Creators use XRoam to design and prototype XR experiences, while operators host public operations. About twenty active XRoam-powered operations run globally, demonstrating commercial viability and adaptability.
The platform is rigorously stress-tested for robustness and crash resilience, meeting high reliability standards for commercial location-based VR. This maturity positions XRoam as a ready-to-market solution combining innovation with operational benefits.
Why XRoam Stands Out in Creative Technology
XRoam empowers the creative process behind the scenes while enhancing visitor experiences. It offers an integrated ecosystem bridging creators and operators, supporting design, delivery, and continuous improvement of immersive XR content.
Its Unity SDK combined with onsite hosting and centralized orchestration enables seamless multi-user VR experiences with unmatched operational control and flexibility.
By lowering technical barriers, reducing staffing needs, and enabling new visitor interactions like avatar creation and personalized sharing, XRoam drives innovation in the attractions industry and expands location-based VR possibilities.
Conclusion
XRoam transforms how multi-user free-roaming VR experiences are created, managed, and scaled. Its all-in-one approach, robust technology, and user-centric design deliver real value to creators and operators alike, fostering a thriving ecosystem of immersive entertainment worldwide.
