Ana Brzezińska
Creative Director EMEA
Moment Factory
Ana Brzezińska is a curator and producer specialising in augmented reality (AR), mixed reality (MR) and virtual reality (VR). She also serves as creative director EMEA at Moment Factory, a multidisciplinary entertainment studio with over 24 years of expertise in creating immersive and interactive experiences.
Moment Factory creates five distinct types of experiences, including the Night Walks series (Lumina), and the Aura series, which revitalises cultural sites through multimedia integration. It also offers multi-room experiences inspired by exclusive IPs and brands, digital art experiences, and augmented games.
Moment Factory’s immersive experiences have gained worldwide recognition, selling over 7 million tickets so far. The company is also behind unique concepts such as Aquascope, an immersive water park at Futuroscope in France.
Brzezińska “is bridging the gap between art, culture and museums, and immersive and interactive art experiences”, said one person who nominated her.
“She's helping the entire community pivot towards multimedia installations in the traditional sector.”

