Aardman Animations Ltd., the award-winning UK studio, has partnered with WWT Slimbridge Wetland Centre in Gloucestershire, UK, to help it connect families with wildlife through a brand new interactive mobile app.
The free ‘Wetland Heroes’ app represents the rich a diverse wildlife at the centre, such as flamingos, otters, swans and kingfishers, through a series of beautiful illustrations. It encourages visitors to get involved with fact-finding missions and fun challenges, suitable for the whole family.
Interactive, fun and educational
For a fun and educational experience, the app offers a digital guide with markers around the site where visitors can stop and find a deeper understanding and connection to the wildlife around them.
“The Aardman team were lucky enough to visit Slimbridge numerous times as part of this partnership and were wowed by the variety of wildlife that lives there,” says Chloe Barraclough, Interactive Producer, Aardman.
“We designed this app to encourage visitors to discover these ‘wow’ moments, and through completing fact-finding challenges guide them to discover the less explored areas of the site. We’re excited to be finally sharing the Wetlands Heroes app with the public and trust this app will be a great way for families and friends to reconnect and explore all the incredible wildlife Slimbridge has to offer.”
A digital enhancement to the visitor experience
Gary Haseley-Nejrup, General Manager for WWT Slimbridge adds “We are delighted to launch ‘Wetland Heroes’ in partnership with Aardman. We were keen to offer a new digital enhancement to our visitor experience.
“As families explore Slimbridge they can work together to delve deeper into the different wetland challenges to truly discover the secrets of Slimbridge and the wetland wildlife that live and visit here.
“The Slimbridge 75 project, funded by the National Lottery Heritage Fund has been crucial to this new development to our visitor experience offer. This funding has enabled us to work with Aardman to build an app that enhances the outdoor space and engagement of the site. Aardman have been fantastic to work with as they have understood the value of nature engagement for families.”
The app is now available to download for both Android and Apple devices.
Aardman Animations also recently joined forces with Australia’s award-winning Circa Contemporary Circus to present Shaun the Sheep’s Circus Show, a new live production for the whole family.
