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Cloward H2O celebrates success of Bass Pro Shop aquariums

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Cloward Pyramid Cabela’s and Bass Pro

The firm has a long-standing relationship with the sporting goods chain, including a landmark installation site in Tennessee.

Cloward H2O, an expert in aquatic design, has reflected on the success of projects with a major sporting retailer in the US.

Cabela’s and Bass Pro are market leaders in hunting, fishing, and outdoor merchandise found throughout the US and Canada. Alongside the shopping experience, its stores frequently feature themed aquarium exhibits which showcase fish species typical of the local region of each venue.

Between 2005 and 2018, Cloward H2O collaborated closely with Cabela’s and Bass Pro Shops, being a major contributor to the expansion and renovation of their retail offering. The designer provided more than 100 aquarium exhibits, found throughout 60 different sites across North America.

The Cloward H2O engineering team heavily supported each store with structural engineering for water-containing structures and mechanical engineering for all Aquatic Life Support Systems, as well as back-of-house aquatic support and electrical power distribution and aquatic system automation controls.

Cloward Tank Cabela’s and Bass Pro

More than a shop

Bass Pro Shops opened their much-anticipated headline superstore on 29 April 2015. Built within the former home of the NBA Memphis Grizzlies, the Memphis Pyramid, the conversion of the gigantic pyramid structure to an expansive destination retail experience has been widely documented. 

One million people, over twice the population of Memphis itself, had visited the Bass Pro-operated Pyramid location by 4 August.

The Cloward H2O engineering team designed water features containing more than 400,000 gallons of water features, anchored by an indoor 1.5-acre Cypress Swamp and various other aquarium exhibits. Visitors will discover displays housing fish native to the Mississippi Delta, as well as live Alligators and waterfowl.

Cloward Pyramid Aquarium Cabela’s and Bass Pro

The pyramid is also home to the world’s largest collection of waterfowl taxidermy, an archery range, bowling, restaurants and the Big Cypress Lodge, with rustic-style accommodation.

“We wish to congratulate Bass Pro and Cabela’s on their tremendous growth and continued success in bringing their brand and products to regions across the US and Canada and we look forward to many more opportunities to support their effort to create a unique and exciting retail experience for their guests.”

Cloward H20 has also been reflecting on its work for Madinat Jumeirah Resort, a premium destination on the Arabian Gulf which features a comprehensive saltwater system.

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Adam Whittaker

Adam studied Marketing and Advertising Management at Leeds Beckett University. Originally from Lancashire and now based in Norfolk, UK, you can usually find him appreciating art deco design or on a roller coaster.

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