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Merlin Entertainments’ SEA LIFE Melbourne Aquarium Announces $8m Refurbishment


SEA LIFE Melbourne Aquarium has announced an $8 million refurbishment programme in readiness for a re-launch under the SEA LIFE brand in September 2013.

The investment from owners Merlin Entertainments Group, who acquired the aquarium as part of the takeover of Living and Leisure Australia Group, will be used to create 12 new discovery zones with “interactive animal encounters, iconic state-of-the-art displays and hundreds of new species”.

Related: Aquariums: Rob Hicks, Director of Displays Development SEA LIFE, Merlin Entertainments/ Merlin Entertainments’ Glenn Earlam on "Brands with Unlimited Potential"/ Mark Fisher, Merlin Entertainments’ Chief Development Officer & Merlin Magic Making

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Charles Read

Charles is Managing Director at Blooloop. He attends numerous trade shows around the world and frequently speaks about trends and social media for the attractions industry at conferences. Outside of Blooloop his passions are diving, trees and cricket.

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