Kelly Herrick

Kelly Herrick is creative strategy director at Katapult, an international themed attraction, experience and destination designer based in the UK. She focuses on creative and commercial results for clients by combining the constraints of the real world with the opportunities of imaginary ones. She leads on Katapult's guest experience strategy and creating narrative concepts. Herrick weaves her magic on Ferrari, York Archaeology, Lego and Warner Bros. Discovery amongst others. She is the person who asks why, taking that curiosity and inventiveness on to create new experiences and worlds for guests.