Sign up for our Newsletter!

Kelly Herrick

Kelly Herrick is Strategy & Development Director at Katapult, the themed attraction and experience design agency. Heading up the Insights & Strategy team, she drives strategic explorations, facilitating research, narrative concept development and strategic goal setting.

The biggest challenge facing the attractions industry is a lack of operators

Many IPs, brand owners, retailers, estate owners, property developers and investors want to develop...

Three ways to capitalise on Halloween’s rhythm of fear

Halloween has a reach, a fan base and a sense of occasion all of its own. I remember watching ET as...