Barco, a technology company specialising in innovative visualisation solutions, officially opened its revamped Experience Center at its global headquarters in Kortrijk, Belgium. The opening ceremony was attended by CEO An Steegen and Kortrijk Mayor Ruth Vandenberghe.
The redesigned centre highlights Barco’s latest innovations and provides insight into the company’s future vision- emphasising the growing role of software and AI in enhancing the customer experience.
This represents the third significant transformation of the Experience Center since the Barco Campus opened in 2016. It reopened on 24 October following an exclusive preview for investors, analysts, and the financial press during Barco’s Capital Markets Day on 23 October.
Showcasing cutting-edge technology
"I’m honored to open our revamped Experience Center today, and we’re looking forward to welcoming many customers, partners, and audiences from around the world to discover the fresh experiences powered by Barco tech," said Steegen at the launch.
"I’m especially proud of the teamwork that went into this project, so a special thanks to everyone involved."
The Barco Experience Center offers a journey through six themed zones.
In the Discovery pod, visitors can explore the power of Barco’s image processing technology through live demonstrations of the ENCORE3 screen management system, Infinipix LED processor, and the latest Nexxis Compute surgical processing capabilities.
The Healthcare pod showcases how Barco enhances patient care with advanced visualisation, connectivity, and AI-assisted workflows.
In the Enterprise pod, two key experiences await visitors. The Control Rooms segment demonstrates how mission-critical visualisations and software solutions enable operators to make swift, informed decisions in high-pressure situations.
The ClickShare area showcases hybrid meeting solutions, including the latest range of ClickShare Room Systems, designed for seamless hybrid meetings and integrated within the Microsoft ecosystem.
The Residential pod displays professional cinema tech for home theatres, featuring the ultra-quiet Heimdall 4K laser projector. Visitors to the Immersive Experiences pod can enjoy immersive shows powered by 14 laser projectors, including the latest QDX and I600 models.
Finally, the Theatre presents the future of cinema with Barco's groundbreaking cinema HDR technology, Lightsteering, which delivers exceptional brightness, deep blacks, and vivid contrast, creating an unrivalled cinematic experience.
The Experience Center in Kortrijk is part of Barco’s global network of more than 15 Experience Centers and demo hubs, designed to showcase Barco’s cutting-edge visualisation, collaboration, and networking technology to customers and partners around the world.
Barco recently partnered with the Galileo Galilei Planetarium in Buenos Aires, Argentina, to support a significant technological upgrade that enhanced both its indoor and outdoor projection systems.
