blooloop is delighted to announce the launch of the fifth Innovation Awards. We are pleased to be supported by our friends at AREA15 once again.
We have been leading the way in reporting on the latest news, trends and developments within the visitor attractions industry for 20 years. blooloop.com is now read by over 2 million attraction professionals from around the world each year.
AREA15 is the world’s first purpose-built experiential entertainment district located minutes from the Las Vegas Strip. The complex is designed to be an imagination box and a place of wonder, where creativity and content flourish through best-in-class experiential entertainment companies such as Meow Wolf, Lost Spirits Distillery, Wink World, and Illuminarium.
What are the Innovation Awards?
The blooloop Innovation Awards celebrate the incredible creativity, imagination and dynamism that drives the attractions business.
Our judges are high-profile thought leaders and industry experts from some of the world’s leading visitor attractions. Each year, they look for the most innovative products and projects that are shaping the future of the visitor experience.
Brian Paiva, CEO, Octopus Design Studio, 1st place Creative Technology category 2024The blooloop Innovation Awards is the single best way (whether you win anything or not) that I have found to get your project, design and/or technology in front of the industry’s leading influencers and key decision makers. Period.
The winners will be announced at our online Festival of Innovation event in January 2026.
Get your work seen by the people who matter most by entering the blooloop Innovation Awards 2025.
The 2025 categories
- Accessibility
- Blue Sky, sponsored by Forrec
- Brand Realisation
- Creative Technology, sponsored by Holovis
- Exhibit – Animals
- Exhibit – Culture
- Experiential Technology
- Family
- Game On
- Guest Journey, sponsored by SSA Group
- Immersive Attraction
- Immersive Experience, sponsored by Christie
- Immersive Experience – Cultural
- Marketing
- Retail & Dining
- Spectacular
- Splash
- Storytelling, sponsored by Blue Telescope
- Storytelling – Culture
- Sustainability
- Thrills
The blooloop Innovation Awards What are the benefits of entering the blooloop Innovation Awards?
- Join the incredible companies who have won previously and prove that you are an Innovator in the industry.
- Raise your profile and be seen by the people who matter – our expert judges.
- Celebrate your work with your team and clients. Leverage your award entry for marketing and to boost team morale.
- Gain a competitive advantage to attract new business and new talent.
- Showcase your innovation to the world’s biggest audience of attractions industry professionals with your own page in our Innovation Awards Gallery on blooloop.com – this gets 15,000 views a month.
- Gain a competitive advantage and attract new business and talent.
- Reinforce your reputation for excellence.
How to enter
Go to our award entry platform here. Log in or create an account, then submit your entry. Choose your entry category, and fill in all the required fields. You can save it and come back at any time to edit it. Entries must be paid for by the entry deadline to be included.
Don’t forget to pay for your entry by 28 July 2025 to take advantage of our early bird discount. You can then edit the entry up until 29 September 2025.
Please note that our Deluxe entries are limited.
Learn more about the entry types, categories and what to enter here. We have also created a guide to entering the awards that gives you insight into what the judges will look for in each category.
Having the platform to share our innovative solution and be recognised by industry leaders shaping the future of experiences has been fantastic, connecting us with people and opportunities we wouldn’t have had otherwise.”
Adele Keane, COO & Creative Director, Imvizar, 3rd place Blue Sky winner Innovation Award 2024, on entering with a deluxe entry.
What do previous winners say?
Eloise Fryer, Exhibitions Co-ordinator, ACMI, 1st place Immersive Experiences – Culture, 2024ACMI was very honoured to win the 2024 blooloop Innovation award for Immersive Experiences – Culture for our Works of Nature exhibition, produced in collaboration with Marshmallow Laser Feast. The standard of all the entries was very high so we feel we were in excellent company and the additional exposure the award has given this exhibition has been really gratifying.
Sponsor the blooloop Innovation Awards
Champion the spirit of innovation with an individual category sponsorship. Sponsors will receive high-profile logo placements, links, a judging position, a blog AND will lead a panel discussion at the Festival of Innovation.
Laurence Beckers, creative director, Alterface, 2023 Experiential Technology sponsorThanks, blooloop, for championing innovation and sparking inspiration within our industry. The Festival of Innovation provided not only invaluable networking opportunities but also a stage to showcase the advancements in experiential technologies and immersive experiences.
Find out more here and contact Alice at events@blooloop.com for more information.
Q&A
Something groundbreaking and original that contributes to the future of the industry.
We welcome entries from across the visitor attractions business worldwide.
Your entry can be a specific project, product, exhibit, design, campaign, new company and more. We call this your ‘Innovation’ in the entry process.
This should NOT be a concept, it should be fully realised.
You should not enter the same Innovation as previous years unless you can demonstrate it has significantly new content.
You cannot enter a concept.
There are no project timeframe restrictions, however as our judges are looking for the most innovative entries we recommend entering recent work.
Entries open: 25th June 2025
Early bird pricing closes: 28th July 2025
Final date for a guaranteed speaking slot with a Deluxe entry: 8th September 2025
Entries close: 29th September 2025
Our judges are experts from around the world and from a variety of sectors. We will announce our 2025 judges soon.
See our 2024 judges here.
Yes, you can continue to edit your entry until the final entry deadline of 29th September 2025. After that, you cannot make any changes.
Full details on what to enter can be found here
Don’t overthink your pitch video. Use it as a chance to speak directly to the judges.
Keep it simple and a maximum of 3 minutes. Don’t use pre-recorded marketing materials, speak directly to the judges! Explain why your entry is innovative and fits the category.
No, some information is just for the judges:
– The pitch video
– Information on the scope of work your partners provided, if you worked with partners.
– Details on the budget scope, timeline and opening date.
More information can be found here.
Make sure you tell the judges HOW your entry is new, exciting and innovative. How are you pushing the boundaries? Make it clear to them how your entry fits into your chosen category. We have provided some questions in our Guide to Entering the Awards to think about in your award entry.
We have included the rubric the judges will use to mark the entries in our Guide to Entering the Awards. Each entry will be judged on innovation and one other quality, dependant on the category.