AnyRoad, a leading Experience Relationship Management (ERM) platform, has announced the launch of a new ebook entitled Strategies for Event Marketers: First-Party Data Playbook. This is designed to give operators all the ins and outs of event marketing, helping them to better understand this sometimes complex area.
The First-Party Data Playbook takes a deep dive into operators’ current event marketing team’s talents, in order to provide them with the tools and know-how to capitalise on their advantages while growing the database. This is ideal for both newcomers and seasoned marketers who want to delve into their strategy and learn to become more self-sufficient, not simply with their data and team.
Best practices for database building & more
By reading this new ebook from AnyRoad, operators will learn best practices for database building and get more information on every event option and how it might suit their teams. They will also gain insights into how they can encourage customers to share data.
To download Strategies for Event Marketers: First-Party Data Playbook, please click here.
Last month, AnyRoad, a leading Experience Relationship Management (ERM) platform, also announced the launch of another new ebook called the Ultimate Guide to Brand Activations: Building Emotional Bonds. This provides everything that operators need to know about brand activations in one place.
Special events can be a great way for attractions to boost their visitor numbers and bring in a wider audience. But how can operators go about taking a one-off event and then turning it into a full brand activation strategy, in order to make the most of it? AnyRoad’s new ebook, the Ultimate Guide to Brand Activations: Building Emotional Bonds, discusses everything that operators need to know about creating, running and repeating events to build momentum and brand growth.
This release follows the publication of another recent ebook from AnyRoad, entitled 60 Must-Have Post-Event Feedback Questions.
