Immersive Arts, a design firm specialising in realistic, multi-sensory attractions and visitor experiences, and Chick Russell & Company are streamlining the process of utilising location-based entertainment (LBE) and immersive experiences, for brands looking for a new way to engage visitors with their story.
More than ever before, international brands are looking for new ways to engage their consumers and build employee loyalty beyond traditional methods. LBE is a highly impactful option for companies of all sizes looking to create guest experiences utilising their intellectual property, insignia, or brand essence.
From projection-mapped digital art experiences and interactive company museums to branded pop-up shops and immersive fashion events, there are endless LBE options that can effectively deliver the story behind a brand.
Turn-key services
Chick Russell & Company and Immersive Arts are providing turn-key services for the creation of temporary (pop-up) and permanent immersive brand experiences. The creative studios offer everything that a brand, commercial real estate developer, or operator requires to build a location-based entertainment attraction; from concept creation and 3D pre-construction visualisation to intellectual property licensing support and operational planning.
On the subject of IP, branding and location-based entertainment, Chick Russell says: “For brands in all sectors, engaging people beyond traditional digital and physical mediums is essential in order to stay competitive in the current consumer landscape.
“Creating social engagement and organic growth are essential tasks for any brand because consumers are now looking for unique experiences–not traditional marketing. Commercial real estate developers are consistently looking for new ways to utilize vacant space and drive guest visitation to their property.
“Location-based entertainment and intellectual property attractions can offer profitable synergy opportunities for brands and developers. Regardless of the brand or the business sector, we turn ideas into memorable guest experiences that offer new forms of immersive storytelling. Our nimble approach to design and development allows us to create LBE solutions for budgets of all sizes.”
Contact Chick Russell & Company or Immersive Arts to schedule a brainstorming session in order to discuss your intellectual property, brand, and location-based entertainment objectives.
Last year, Immersive Arts’ Unharnessed Fall System was recognised at the inaugural blooloop Innovation Awards.
Top image: Battle Royale E-Sports Arena and Restaurant Design by Immersive Arts.
