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Immersive Arts wins 2nd place in Thrill category at blooloop Innovation Awards

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immersive arts unharnessed fall system

Immersive Arts, a design firm specialising in realistic, multi-sensory attractions and visitor experiences, is celebrating the success of its patent-pending Unharnessed Fall System, which was recognised at the inaugural blooloop Innovation Awards earlier this month.

The blooloop Innovation Awards were held during blooloop V-Expo 2021, a three-day virtual conference for the attractions industry. In partnership with AREA15, the awards invited applications from around the world and submissions featured groundbreaking new projects, products, services and more, in a number of different categories. These were then judged by a panel of global attractions industry experts.

Unique new system

Winston Fisher, CEO of AREA15 in Las Vegas, presented the winners of various categories and awarded Immersive Arts 2nd place in the Thrill category for the Unharnessed Fall System.

The unique Unharnessed Fall System from Immersive Arts enables riders to free-fall up to 30 feet (and potentially higher), thanks to a three-tier safety system, but no harness. This offers a one-of-a-kind thrill and provides operators with a high guest throughput for the required floor space (+/- 1,000 sq ft, +/- 93 sq m).

immersive arts_unharnessed fall system

The ride can be installed as a standalone experience or integrated with any platform-based attractions such as ropes courses, zip lines, rock climbing walls, or ninja courses.

The company is now seeking a manufacturer/supplier partner for the Unharnessed Fall System and expects it to be available for purchase in 2022. Immersive Arts will also be exhibiting at IAAPA Expo 2021 in Orlando from 16 – 19 October, where the team can be found in booth #3982 at the Orange County Convention Center.

To learn more about the Unharnessed Fall System, visit the blooloop Innovation Awards website.

Immersive Arts, which launched last year, produces in-house attractions and experiences, providing services and products around the world. Founder Josh Cohen has a strong background in music and digital design and has written on a number of topics for blooloop.

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charlotte coates

Charlotte Coates

Charlotte Coates is blooloop's editor. She is from Brighton, UK and previously worked as a librarian. She has a strong interest in arts, culture and information and graduated from the University of Sussex with a degree in English Literature. Charlotte can usually be found either with her head in a book or planning her next travel adventure.

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