Immersive Everywhere has teamed up with Hasbro to create a new immersive experience called Peppa Pig: Surprise Party for the UK.
Due to launch next year, Peppa Pig: Surprise Party will feature an interactive, theatrical storyline, themed F&B, and a dedicated retail space selling exclusive merchandise.
Immersive Everywhere, the Everywhere Group’s immersive events arm, is known for productions such as Doctor Who: Time Fracture and Peaky Blinders: The Rise.
Mark Hurry, the Everywhere Group’s joint CEO, said: “We are thrilled and honoured to be partnering with Hasbro to create an immersive experience for one of the world’s best known and most loved brands, Peppa Pig.
Peppa Pig location-based attractions
“By expanding beyond traditional theatre and venturing into diverse locations such as shopping centres and theme parks, we are revolutionising the way brands engage with their audiences and creating truly unforgettable experiences.
“The success we achieved in 2022 and the projected growth for the upcoming years are a testament to our dedication to delivering unparalleled entertainment.”
As above, the Everywhere Group has more than 10 new shows planned. For its expansion, the company is set to launch a crowdfunding campaign.
Matt Proulx, vice president of location-based entertainment at Hasbro, said the company’s work in the immersive space “is truly impressive and we are confident they will bring a unique and fun experience to life for Peppa’s littlest fans and their families in her home market”.
“With the brand’s 20th anniversary in 2024, Peppa Pig: Surprise Party is just one of the many ways we’re opening fan experiences and celebrating the phenomenon that is Peppa Pig.”
Next year, Merlin and Hasbro are launching mainland Europe’s first standalone Peppa Pig Theme Park in Günzburg, Germany.
Merlin has also broken ground on its second Peppa Pig Theme Park in Texas. Both new parks join the original Peppa Pig-themed park in Florida.
