Brand stories

Legoland Korea Resort: what to expect when the park opens in 2022

What can guests expect when the 10th Legoland theme park, Legoland Korea, opens its gates in 2022?

10th Nov 2020 Brand experiences

Lionsgate's Jenefer Brown talks IP trends in location-based entertainment

4th Nov 2020 Theme park investment

A fun Halloween boo-tacular and a bright future for Chuck E. Cheese

CEC Entertainment, the parent company of iconic US FEC chain Chuck E. Cheese, appointed David McKillips as its new chief executive officer in January.

29th Oct 2020 COVID-19

10 positives to emerge from the pandemic

Bernard Donoghue highlights the positives to emerge from the COVID-19 pandemic.

28th Oct 2020 Attractions business

Millennium Falcon: Smugglers Run - Disney's Asa Kalama

Disney Imagineer Asa Kalama talks about the creation of Millennium Falcon: Smugglers Run at Star Wars: Galaxy's Edge, the 'fastest hunk of junk in the Galaxy'

27th Oct 2020 Attractions technology

Transporting guests to new worlds: the appeal of immersive experiences

Immersive experiences have seen extraordinary growth over the last decade, as audiences increasingly choose experiences over products.

26th Oct 2020 Artainment

Merlin Entertainments in China

Operator runs popular branded attractions such as Legoland Discovery Center and SEA LIFE.

21st Oct 2020 Asia

Key trends for future attractions with Merlin Entertainments' Paul Moreton

From the power of togetherness to the rise of the conscious consumer, Merlin's Paul Moreton counts down six key future attraction trends.

15th Oct 2020 Artainment