Breeze Creative, a leading interactive product company creating innovative installations that combine technology, play, and education, has shared details of its latest product, Selfie Wall AI, which turns visitor photos into a playful, shared interactive attraction for family entertainment centres (FECs), resorts, attractions, and events.
In this AI-powered photo experience, visitors take a selfie at a touchscreen kiosk and watch their image transform into a character or scene on a large, evolving communal wall. Visitors can also receive their selfie by email as a souvenir.
For operators, this presents an opportunity to increase engagement in traditionally passive spaces, such as lobbies or waiting areas.
AI-generated selfies and photo booths are increasingly prevalent across the attractions and entertainment sector.
Selfie Wall takes this idea and makes it social. Instead of simply asking visitors to take an individual photo, it invites them to become part of something bigger.
The community wall keeps evolving as more guests participate. As visitors find their image among the growing collection of characters and transformations, the shared discovery creates natural social interaction around the technology.
"We wanted to move beyond the traditional photo booth experience," says Breeze Creative. "The idea is to create something people experience together, where every new participant adds something to the attraction."
Developed for different venues and different stories
Selfie Wall offers a shared, multi-generational experience where children can participate alongside teens, parents, and grandparents, making it suitable for a broad range of applications.
To make the concept even more versatile, the product uses a wide range of technologies, from an existing TV or projector to a larger video wall, depending on the venue's space, budget, and desired visual impact.
Its content library also lets venues tailor the experience to their audience and brand. Current themes include Comic Book, Art Gallery, and Fantasy World.
The growing Selfie Wall content library includes Comic Book, Art Gallery, and Fantasy WorldImage courtesy of Breeze Creative
Breeze Creative plans to continue expanding the library, with upcoming concepts including underwater environments, animals, holiday experiences and other themed worlds.
The aim is for the technology to feel less like a generic photo booth and more like a themed attraction created specifically for the environment.
Example applications include FECs seeking an interactive attraction with broad age appeal, hotels and resorts looking to entertain guests in lobbies, restaurants and waiting areas, and theme parks and attractions exploring personalised guest experiences.
For zoos and aquariums, Selfie Wall can be implemented with animal and underwater themes, while at museums and cultural attractions it can feature art, history, or storytelling themes. Visitor centres and hospitality venues can use the product to create a stronger welcome experience.
Additionally, restaurants can entertain families while they wait, shopping and retail destinations can add interactive experiences, and special events and brand activations can deliver a memorable AI-powered photo experience.
Engagement also extends beyond the physical visit, with the option for visitors to email the AI-generated photo to themselves as a digital souvenir to share on social media.
Turning guest engagement into measurable data
For attractions and entertainment venues, understanding what happens after a guest interacts with experiential technology is key. To address this, the Selfie Wall includes an operator dashboard that provides engagement data.
Operators can track participation and see how many guests choose to receive their AI-generated image by email compared to those who skip the feature. That data can help venues evaluate the installation's performance and understand how the visitors engage with the experience.
Selfie Wall offers a shared guest experience that growswith every participantImage courtesy of Breeze Creative
With appropriate consent and privacy practices, the email functionality can also help operators build a first-party marketing audience from guests who actively choose to share their contact information.
This blend of physical interaction, digital content, and measurable engagement makes Selfie Wall particularly relevant for operators looking beyond entertainment alone.
Earlier this month, Breeze Creative shared details of its project with ICR Discovery Center in Dallas to develop engaging, hands-on activities that inspire children and families to explore science through play, creativity, and discovery.
