Clotilde Entrecanales

Clotilde Entrecanales is a Spanish art historian and cultural executive who heads up ACCIONA Living & Culture (also known as ACCIONA Cultura). As global director, she leads a multidisciplinary team including museologists, designers, creative strategists and storytellers.

At ACCIONA Living & Culture, she leads the development and implementation of large-scale culture-tech initiatives that blend technology, space, immersive storytelling, and human experiences. Notable projects include the Real Madrid Experience, the ACCIONA Museum, the Expo Live Pavilion at Expo Dubai 2020, and an immersive exhibit celebrating the life and work of Frida Kahlo.

Her role is at the crossroads of culture, storytelling, technology, and spatial design. Under her guidance, ACCIONA Cultura aspires to create museums and cultural experiences that function as landmarks while fostering sustainable, inclusive, and immersive interactions—with a keen focus on environmental impact and social involvement.

ACCIONA Cultura is a pioneering developer of interactive museums, exhibits, and events driven by technology. Headquartered in Madrid with offices in the Middle East and North America, the company focuses on crafting immersive experiences that expand the limits of exhibit design. Its yearly NEXT IN Summit attracts museum managers, architects, artists, and experts from various fields.

Storytelling is fundamental to each project, guiding people through every ACCIONA Cultura experience. This is accomplished with tailored solutions that align with each client's goals, whether via projection mapping, interactive elements, display exhibits, or other multisensory methods.

A recent ACCIONA Cultura project is ART MASTERS: A Virtual Reality Experience. Developed in partnership with the Prado National Museum in Spain, this brings five major masterpieces from the institution's collection to a global audience.