
We create human-centric, planet-first destinations.
From ideation of new brand experiences, to complex planning issues or reimagining existing attractions, we are known for our creative problem-solving, with a proven track record of realising the near impossible.
Kay Elliott has over 40 years of experience in the attraction space, we have worked with some incredible clients on inspiring projects. Our built portfolio stretches across 25 countries and four continents to include some of the world’s most celebrated destinations and brands.

Design Leadership
Throughout every stage of the design process, our goal is to guide owners, operators and investors to find viable solutions that optimise their built assets for revenue and guest experience while minimising operational impacts on the environment – aiming to create a project that is much more than the sum of its parts.

(Image Professionals GmbH/Alamy & Danita Delimont/Alamy)
Spatial Storytelling
At Kay Elliott, our teams of architects, creatives and masterplanners transform buildings, interiors, landscapes, and urban settings into immersive narrative devices – creating memorable guest experiences that can forge a greater appreciation and understanding of a location, eco-system or brand.
Optimise Revenue
Beyond enhancing guest experience, our commercial understanding of LBE can help improve revenue streams – from optimising layouts for visitor flows and dwell-time, opportunities for second gates, to technical delivery within constrained timeframes and budgets.
Clients & Sectors
Our designs engage and entertain over 40 million visitors each year across a diverse section of the LBE industry, including:
- Resort Theme Parks
- Midway attractions
- Zoos & Aquariums
- Stadia & Arena
- Hotels & Hospitality
- Attraction-led mixed-use development
- Destination masterplanning