About
Luci Creative is a world-class museum design firm that ignites discovery, fosters connection, and motivates change. Over the past decade and across more than 90 projects, Luci has built a reputation as both a thought leader and a thought partner for their clients. The firm is headquartered in Chicago, with offices in Boston, Seattle, and New York, and a team of over 50 employees. They work with cultural, civic, and brand clients to create powerful imprint moments: memorable, meaningful, and transformational visitor experiences.
Project Highlight
Luci Creative worked with the USGA and owner representative, Zubatikin, on the design of the new exhibits and visitor experiences for The USGA Experience, the USGA World Golf Hall of Fame, Special Exhibitions, and other exterior interpretive elements.
The USGA Experience is the cornerstone of the Golf House Pinehurst campus. 4,000 square feet of permanent exhibits shed light on the USGA’s history and logistics, and provide an immersive view of golf and the USGA’s work to unify, showcase, govern, and advance the game. In addition to the lobby exhibits and retail area, The USGA Experience has two major galleries, The Science of Golf and Championship.
In the Championship gallery, visitors see a “crown jewel” display of replica trophies, heroic portraiture celebrating USGA champions, and interactive media displays teaching visitors what it takes to qualify for and compete in a USGA championship. Additionally, there is an immersive theater with behind-the-scenes event processes and planning videos.
The Science of Golf exhibits teach visitors how the USGA’s research and engineering work has improved the game of golf through advancements in equipment and course design, with an impact on golf courses and communities around the globe. Through an array of graphics and digital and physical interactives, visitors explore everything from the math and physics behind a golf club swing, to how greens are maintained, to the design of a golf ball.
Who We’ve Worked With
- Adams Presidential Center
- Italian American Museum
- Holocaust museum Boston
- Holocaust Museum for Hope & Humanity
- Carnegie Science Center
- Moonshot Museum
- National Music Museum
- Museum of Science and Industry, Chicago
- Ford House Visitor Center
- Perfume Passage Foundation
- Spokane Public Library
What We Do
With a wide range of tools, we mold our process to your projects.
DISCOVER – We know that every project is different. As your thought partner, we listen closely to understand your ideas, and choose the right path to shape your project’s foundation.
- Master Planning
- Strategic Planning
- Stakeholder Engagement
- Interpretive Planning
- Content Research
- Project Budgeting
- Audience & Market Analysis
- Project Visioning
DESIGN – We design in conversation with each other and with you. The result? A participation-inviting, curiosity-sparking experience that speaks clearly to your audience.
- Content Development
- Exhibit & Experience Design
- Graphic Design
- Media & Interactive Design
- Rendering & Illustration Cost
- Estimating Lighting Design
- Architectural Coordination
DELIVER – This is where it all comes together. We combine our team’s wide-ranging skills with the right partners to make your project real.
- Project Management
- Fabrication Oversight
- Graphics Production
- Prototyping
- Media Integration
- Value Engineering
- Construction Administration
- Training
