Max-Matching is one of Asia’s premier international entertainment companies, serving as the official IP partner for many of the world’s top brands including Mattel, Aardman, Peppa Pig and Hasbro. Alongside their brand partnerships, the company works with clients looking to develop business within the region through proposals, funding opportunities, destination marketing, and facility management on a long-term basis.
The company’s leadership team have a wealth of knowledge and experience working in the themed entertainment industry. Owen Zhao, president at Max-Matching, has previously held roles at Merlin Entertainments, and was responsible for raising Madame Tussauds Shanghai’s brand awareness by an astounding 95%. Zhao was previously president of the Themed Entertainment Association‘s Asia Pacific Division’s Board of Directors and is currently chairman of the non-profit’s China Development Council.
Harry Zhu, Deputy General Manager at Max-Matching, also comes from Merlin, having overseen several of the company’s IP-based theme park projects as its Senior Operations Direction. Freya Xin spent more than 20 years working on international IP LBE projects before joining Max-Matching as Deputy General Manager. Xin’s expertise centres on Government Relations Maintenance and IP negotiation, communication, and execution.
Bringing years of travel and hospitality experience from his previous role as Vice President & CEO of Shanghai Jinjiang International Travel Co., Ltd., Partner Bao Lei has been recognised with several accolades for his work in innovative O2O smart tourism application, integrated e-commerce platforms, and big data analysis systems.
